How to promote products on TikTok? TikTok Advertising Creation and Launch Overview

TikTok has 500 million active users worldwide, providing advertisers with enormous opportunities.
TikTok not only surpasses Twitter and Snapchat in popularity, but also has less advertising on the platform than other platforms.
Users can edit and share 15-second short videos with built-in filters, effects, and music.
TikTok has shaken the marketing field with its viral dissemination capabilities.
In early 2019, TikTok released a beta advertising product.
The TikTok Ads platform has excellent positioning and unique advertising creation capabilities.
If used properly, TikTok can help you gain a large user base.
However, not every company can benefit from TikTok advertising.
Before investing your time and energy in TikTok advertising, you need to understand two questions to determine whether the advertising platform is suitable for your business.
Who are your target groups? If young people are one of the main audiences for your business, TikTok advertising may be suitable for you.
"66% of TikTok's users are under the age of 30 (41% are between the ages of 16-24), so TikTok is not an ideal platform to cater to the elderly population.".
TikTok has a large number of popular videos related to youth oriented topics, such as school and homework.
Is your budget adequate? Due to the relatively small amount of advertising on the TikTok platform, the cost is high.
Starting at $10 per display, the budget for a large advertising series may be as high as $300000.
In addition, the investment cost of TikTok's advertising series is at least $500, so if you are looking for more affordable advertising options, TikTok may not be suitable for your business.
If you believe that TikTok advertising is a worthwhile investment for your business, then here are some ways to get started.
1.
Creating a TikTok Ad Account To create an ad series, you need to visit the TikTok Ads homepage and click the "Create an Ad" button.
Due to the fact that TikTok Ads is still in the testing stage, the process of setting up advertisements cannot be completely completed online.
When you click the button, a form will pop up asking you to provide detailed information to set up your account.
After submitting this information, a staff member will contact you to set up a TikTok Ads account.
It may take up to 48 hours to obtain an account.
After obtaining an account, the process of creating an advertisement is relatively simple.
2.
Creating a TikTok Advertising Series In the TikTok Ads dashboard, click the Campaign tab at the top of the page, and then click the Create button.
Next, choose an advertising series target, which is the main goal of the advertisement.
You can choose from three options: traffic, conversion, and application installation.
To set a budget for an advertising series, you need to select the Daily Budget or Total Budget option under Settings.
Please note that the daily and total budget is at least $500.
3.
Set TikTok advertising display location, details, and positioning Next step