Please Collect, Mother TikTok Marketing Guide

From its rise in 2020 to the present, the online red marketing model has become more mature and standardized, becoming one of the mainstream marketing channels in 2021.
For cross-border e-commerce, Tiktok, the overseas version of TikTok, is the only choice for businesses to carry out online celebrity marketing, bring goods live, create blockbusters, and improve brand influence.
The specific reasons were explained in the previous article, but I won't go into details here, just to get to the point.
The commercialization process of TikTok has been continuously advancing.
From November 2020 to May 2021, TikTok's advertising revenue increased from $4 million to $9 million, doubling its size! It is predicted that there will be sustained and rapid development in 2021, and it is crucial to enter TikTok as soon as possible to seize early dividends.
Who should advertise on TikTok? More and more brands are advertising their products on TikTok.
But not every brand can earn huge profits.
But what brand can make a successful advertisement on TikTok? I fall into three categories: 1.
The brand TikTok app, which seeks a large participatory audience, has been downloaded more than 2 billion times, with 1650w downloads in the United States alone, and the growth trend is still rising rapidly.
These large audiences are not idle either.
The youngest users, children between the ages of 4 and 15, spend about 80 minutes a day on TikTok, almost equivalent to YouTube participation time in the same population.
On average, each TikTok user opens the app 8 times a day.
2.
Although TikTok has a large audience for brands sold to the well funded post 90s and post 00s, it has not yet crossed every demographic range.
Currently, brands targeting the post 90s and young post 00s will find the largest potential customer base.
The majority of TikTok's audience is young people, with 63% of TikTok users in the United States aged between 10 and 29.
However, usage trends show that TikTokers aged 25 to 54 are increasing, while the youngest adults on the platform are decreasing.
In addition, because 51.8% of people have an average income of $75000 or more, TikTok users generally do well with their accounts.
Unlike other social media networks, TikTok has not developed from the United States.
According to data, India has the largest number of TikTok users, while other countries such as Russia, Mexico, and Pakistan have tens of millions of people on this platform.
Overall, TikTok is available in 141 countries and 39 languages worldwide, and brands that want to explore other overseas markets can take full advantage of this platform.
What kind of video should I set up for my own account? The sources of TikTok content can be divided into three categories: one is to select the same type of video for secondary editing and creation, the other is to create their own original videos (of course, there are barriers to such videos, such as products, scenes, professional photography, editing, etc.), and the third is to position their accounts with appropriate online red tape products on TikTok.
If they are classified as vertical categories, the content of video publishing should be selected as original videos,