How to drain TikTok's overseas marketing

The download volume of TikTok has exceeded 3 billion, and the ecological and commercial process of TikTok is gradually improving and maturing as millennials and Z-generations gather.
What is the current ecology of this global social platform born in China? How can Chinese brands take advantage of TikTok to open a great era of going to sea? What are the marketing strategies available on the TikTok platform? 1.
Account Live Locating Your Target User, Select the Active Time of the Targeted User, and Consider Your Live Duration.
Generally speaking, the longer you live in the same time period, the higher the weight between live broadcasts.
Merchants can maintain a fixed time to start the live broadcast and include the daily live broadcast time in their profile.
This not only cultivates the habit of loyal customers watching, but also greatly improves the weight of the live broadcast room.
Similar to domestic live streaming, the online celebrity anchor summarizes various product information and describes the performance and efficacy of high-quality products to the audience through live streaming on TikTok, recommending and guiding them to actively purchase.
With the appeal and influence of celebrities, users can directly click on the shopping link on the current page of the shopping cart to place an order after effectively stimulating their purchasing desire.
This approach does not require a high level of professionalism for online celebrity anchors, and has better interaction with users.
The purpose of stimulating user consumption is also prominent, which has great commercial potential value on the platform.
Many cross-border sellers have difficulties in video shooting, production, and live streaming when operating TikTok.
Often, their own videos are not exquisite, and their performance during live streaming is not professional, resulting in brand promotion issues.
TikTok Shop comes with its own alliance shipping entrance.
Sellers can choose three marketing methods: "targeted plan", "open plan", and "store plan" to attract the talent on TikTok to help you bring your goods.
2.
What is TikTok+(Promote)? Specifically, "Promote" is a paid usage tool aimed at cashing in traffic, increasing the popularity of videos posted on your account, and attracting more interested users to interact and follow below the videos.
This greatly increases the amount of video interaction and fan attention, meeting the diverse needs of platform users.
Promote is a paid advertising tool within TikTok that can be used to promote live streaming and short videos.
For live streaming, Promote increases the exposure of the live streaming room through the live preview stream, enabling users to see the preview card of the live streaming room when swiping a short video.
Click to enter the live streaming.
Through Dou+launch, we can choose the target functions of "getting higher playback", "getting more website visits", and "getting more fans";
You can choose to target audiences, set the system to choose from or set the audience's gender, age, and interests, and finally choose your own advertising expenses and promotion days.
Promotion days are 1-7 days.
It is recommended that you first choose a day to launch and observe the effect.
If the effect is OK, you can add it later.
3.
Compared to live streaming and seeding with goods, popular content marketing has more requirements.
Unlike open-box video, evaluation video, and other modes, enterprises need to find