In one year, 41% of the creators of millions of fans have lost, and "TikTok" is no longer popular?

Photo source @ Visual Chinese | Moby Dick Sailing According to the latest data from trendpop, since July 2021, the number of creators with more than 1 million fans on the TikTok platform has declined, and there was a significant decline at the beginning of this year.
Data shows that the number of creators with millions of TikTok fans has dropped by 41% since last year.
Specifically, TikToker, which has millions of fans, will reach about 2000 in July 2021, and will drop to about 1200-1300 in July 2022, losing nearly 800 people.
Although the data did not explain in detail the definition of "lost creators" (whether to cancel the account or not to update the content on TikTok), millions of fans of creators, although not the head, are also a little "waist up", so it is an indisputable fact that a relatively large number of creators are lost.
(According to Tokfluence data, at present, the number of fans of the top 100 creators of TikTok is more than 10 million.) Since July 2021, the change in the number of creators with millions of TikTok fans has triggered our thinking.
Why does TikTok, which is hot overseas, lose its creators, which group of people are lost, and why are they lost? The early "brick moving number" can't survive in TikTok? As for the reasons behind the loss of millions of TikTok fans and creators, the author also verified with several MCNs, and the answer pointed to a group of early "number makers".
In the early days of TikTok, because the original content ecology has not yet formed, there are many accounts for moving videos, also known as "moving bricks".
With domestic "experience", TikTok is regarded as a second opportunity by a large number of people who have reaped dividends on TikTok or failed to step on the opportunity but are "greedy".
Therefore, after TikTok had a strong growth momentum and began to show signs of realization, a large number of creators swarmed into TikTok to "make signs", including a large number of domestic practitioners, which also led to a lot of handling, drafting, and second editing operations.
However, due to various reasons in the early stage, these numbers had certain "growth space".
Jack, a practitioner of MCN, explained to the author that, "The times have changed.
TikTok has increased its control over content.
The content moved will be identified as' plagiarism 'by the platform, and the account number will also be marked, which will naturally reduce the amount of traffic available.
Once labeled by the platform, it is almost impossible to turn around.
In addition, TikTok has entered the stage of building personal brand influence by online celebrity.
However, the content of brick number moving is usually miscellaneous, and there is no clear fan portrait.
At the same time These brick moving bloggers rarely consciously cultivate their own fields and professionalism, mainly for enclosure