TikTok is killing all sides in America

Photo source: Edison Research (a data analysis company), the creator of Tu Bug, released the latest survey on American consumer behavior, saying that 82% of American adults interviewed now use social media, the same as in 2021.
This means that, unlike other functional APPs such as takeout, online car hailing or dating software, the cake of the social media market has not grown, and the social media platforms are still competing for the same group of users.
The birth of TikTok upset the original situation of "one super and many strong" (that is, Facebook led, Meta's social media matrix, SnapChat, Twitter, Pinterest and other social media platforms).
TikTok's outstanding feature is that it makes use of the consumers' short and capricious attention.
Through the algorithm, users can accurately recommend short videos with a duration of less than 60 seconds according to users' preferences, so that users can infinitely slide down the content they have brushed almost without weight.
(Image source: data.
ai) As early as 2019, 70% of 10 year old girls in the United States with smartphones were using TikTok.
The survey by Edison Research shows that users' love for TikTok can also be seen from the use of all ages.
Twitter, Snapchat, Pinterest and LinkedIn are all their losers.
As of this year, about 36% of Americans over 12 years old are using TikTok, second only to Meta's Facebook and Instagram, up from 11% two years ago.
The survey shows that the proportion of users using Snapchat, LinkedIn and Pinterest has decreased during this period.
However, it seems that Facebook has to pay a big price for young users.
(Image source: Edison Research) As can be seen from the figure, TikTok users at the age of 12 to 34 have surpassed Facebook, which is significantly different from two years ago.
Two years ago, only 5% of users aged 35 to 54 used TikTok, and now more than 1/3.
During this period, the proportion of users of this age group using Snapchat and LinkedIn did not increase, while in Pinterest, it decreased by 5%.
The youth of TikTok users is a unique difference among its social media competitors.
Snap released data that 75% of Snapchat's users in 20 countries are between the ages of 13 and 34.
However, Snapchat did not disclose the use of older users.
It is speculated that the data is not ideal, which is why Snapchat did not disclose to the public.
Pinterest has been trying to capture the core user population, other users besides Baoma.
Foreign media said that accessibility is one of the keys for TikTok to stand out.
Mark Mahaney, an analyst at Evercore ISI, said that the attraction of TikTok lies in its intuitiveness.
Open TikTok application to swipe through the video