TikTok Online Red Marketing Dry Goods: How can the description be written more easily?

Editor's Guide: The popularity of a popular short video cannot be separated from a good Description.
The author of this article shared the specific ideas and methods for writing Tiktok description copy, and listed seven tips for writing description copy.
Let's have a look together if you are interested.
In TikTok, a popular short video must have a good Description.
If the description is well written, it can first arouse the curiosity and click of fans! A good work description can not only attract users to browse, but also guide users to leave messages and interact.
And a bad work description, even if the content and theme of the work are very good, but because the description is not attractive, there is no fan click, resulting in very little play, let alone popular, good content is wasted! So, how important is TikTok's video description? How to write to attract fans to click? 1、 Why TikTok Description is important? Simply put, the description of TikTok video has two core functions, and is also the key reference direction when we write the description: 1.
Show it to users - let users click on the video to show it to users.
On the one hand, it should stimulate interaction, so the description should start from the user's standpoint, and trigger user interaction as the starting point.
Only when the copy matches the video content can users like it, comment on it, and forward it.
On the other hand, we should awaken our emotions.
This kind of description belongs to the description of emotional factors.
People have seven emotions and six desires, which are nothing more than friendship, love, family affection, as well as feelings of moving, warming, anger, patriotism, etc.
For example, inspire/express gratitude, "thank those who accompany us to grow up".
2.
For the platform, the recommendation mechanism of TikTok is machine audit+manual audit.
So our description is first to show the machine, and then to show people.
TikTok describes how to write "like more".
People who have done the headline We Media today should know that the higher the probability of hitting the tag, the more recommendations they will get.
For example, when writing a description, layout some common industry keywords according to the field you are positioning.
When making beauty makeup, you can use more words in the description of skin care, makeup, lipstick and other exclusive fields;
It is recommended that you consciously collect some special words you have received.
For example, "baby", "nursery rhyme" and "toy" are exclusive terms in the field of mother and baby.
The purpose of this is to make the algorithm think that your account is classified into a vertical field, and then recommend your video to people interested in this field.
Make the recommendation more accurate and achieve the marketing purpose.
2、 7 Tips 1.
Research your audience TikTok video description is a short text description of the video.
Since you only have 150 characters, it takes some effort to make a short and sweet title.
Customer research is the best source of information for excellent TikTok videos to describe ideas.
Interviews, focus groups, segmentation and customer surveys are all important research methods to obtain original customer data.
By studying your target audience, you need to find out some important information, such as: customer needs;
For products or