New Oriental is going to do TikTok live broadcast

In 3 days, the fans of Tu/Tu Bug's creativity increased by 1.57 million yuan, the sales volume was 17.77 million yuan, and the online audience exceeded 90000 people...
New Oriental's bilingual live video delivery was really popular.
"Everything will disappear finally, but there are always some stories that will be passed down." Different from the noise of the previous live broadcast room, in the live broadcast room of New Oriental, the anchors spoke in bilingual about the delicate combination of Chinese traditional culture and special products.
"When I ate it for the first time, I dreamed of my childhood.
Childhood may not have to be returned, but you can retrieve the memories of childhood." After New Oriental's bilingual delivery, Hugo found that many netizens called Yu Minhong online, hoping that New Oriental could enter the field of cross-border e-commerce live delivery, live broadcast in TikTok, and bring Chinese traditional culture and products with Chinese characteristics abroad.
As a matter of fact, New Oriental is indeed preparing for TikTok live broadcast and has begun to recruit people.
(From the screenshot of microblog) No one would expect that New Oriental would take the road of delivering goods live, but New Oriental not only took the road, but also shone brilliantly.
Different from the traditional live broadcast rooms of "linking" and "grabbing", the "Oriental Selection" live broadcast room under New Oriental is full of humanistic color and emotional resonance, which is very easy to "go up".
Dong Yuhui, the anchor of Oriental Selection, who calls himself "Jay Chou of Zhongguancun", talks about peaches, recommends steaks, introduces a series of related words, grammar, various life philosophies and famous poems in fluent English.
When selling rice, he said: "I didn't take you to see the white snow of Changbai Mountain, I didn't take you to feel the breeze blowing in the fields in October, I didn't take you to see the heavy ears of grain bent down like a wise man, but my dear, I can let you taste this rice." (Tiktok has received 11 tips, click here to check) (source/microblog) and even some psychological chicken soup is interspersed from time to time.
"Pain is right.
Pain comes from dissatisfaction with the status quo.
Only those who are not satisfied with the status quo suffer.
Those who suffer are profound.
Those who suffer have the desire to change all this." There is no temptation of low prices, no drumbeating, just inserting commodity information to explain at the same time of cultural knowledge output.
This form of live broadcast with goods makes people see.
You can teach on the stage or sell fireworks in the world.
Now it seems that the effect of this wave of bilingual live broadcast is also very significant.
According to the data, the fans of New Oriental's "Oriental Selection" live room increased by 1.57 million in three days, and the sales increased by 17.77 million yuan.
As of 8:15 p.m.
on June 14, the fans of the Oriental Selection platform exceeded 5 million, and the online audience of the live room exceeded 90000.
Affected by this, Hong Kong shares of New Oriental Online rose all the way.
On the 14th, it closed at HK $8.72.
In less than half a month, New Oriental Online has risen by more than 200%.
After the explosion, New Oriental also began to hire bilingual anchors.
According to the relevant information of a recruitment software, the salary of bilingual anchors selected by Dongfang is 20k-40k per month, which requires certain indicators to be completed.
0