Focus analysis | TikTok accelerates the unity of major independent stations, another dividend period for cross-border e-commerce?

Article | Edited by Yu Yangyang | Zhang Xinyu At the end of last month, TikTok announced that the number of monthly active users (MAU) in the world exceeded 1 billion, an increase of 45% since July 2020, nearly double the number at the beginning of 2020.
The act of publishing user data itself is also a signal of some new changes.
This is also the first time TikTok has disclosed its user growth since last July after encountering unprecedented regulatory storms in the United States, India and other places.
It can be seen from the data that, despite a series of disturbances such as off shelf and even ban in different markets, the number of users and monthly live number of TikTok around the world are still surging.
Compared with Facebook, TikTok's parent company's largest competitor in the world, whose bytes are jumping, according to the third quarter financial report recently released by Facebook, the total number of active users of its applications (including the main applications Facebook, Instagram, Messenger and WhatsApp) is 2.91 billion, up about 6% year on year.
If this trend is followed, the gap between TikTok and Facebook apps will be further narrowed in the future.
In July of this year, SensorTower data showed that TikTok (including the domestic iOS version of TikTok) has become the first non Facebook application to reach 3 billion downloads.
Soon after the launch, TikTok announced its latest e-commerce product functions through its marketing public account.
There are two core functions of the new launch.
One is TikTok Shop, which is also the store function, similar to the early TikTok Shop.
The other one is called TikTok World, which helps businesses to link talent and potential consumers around the world.
Its function is similar to the huge domestic star map.
In foreign countries, social media cannot do e-commerce business without independent stations.
In Europe, America and other countries, due to anti-monopoly policies, the market share of centralized e-commerce has been limited to a certain extent.
Facebook is targeting this market, and TikTok, also a social media, has followed this idea.
Accelerate the launch of e-commerce and commercial TikTok Shop and TikTok World, making TikTok e-commerce initially have the early rudiments of TikTok e-commerce.
Before the introduction of the above two functions, the entrance to TikTok's shopping was rather rough.
In addition to the link to the third-party platform, the phantom "shopping cart" was quite consistent with the painting style of the second class e-commerce in the early days of TikTok.
It is worth noting that with the demonstration and experience of TikTok e-commerce in China, TikTok's layout in e-commerce is more intensive and rapid.
This time, TikTok opened two functions, TikTok Shop and TikTok World, and rapidly promoted cooperation with dozens of independent stations, including Shopify, at the same time.
However, in China, Diaoyin launched the massive star map of the promotion task receiving platform as early as September 2018, and the launch time of the Diaoyin store was