67% of users like the officially recommended products! TikTok Russia's latest trend report

The year 2021 will be a year for Chinese outbound brand TikTok to witness its growth and harvest achievements: shaping culture, breaking boundaries, and redefining creativity.
In this extraordinary year, TikTok created its market invincibility myth as expression, creation, entertainment and education from different dimensions.
As the human society gradually enters the post epidemic era, TikTok continues to demonstrate its unique ability to transcend the digital field and has an important impact on the real life of the people.
TikTok allows everyone to give play to their talents and strengthen publicity through entertainment and community atmosphere to define their influence on the world in a unique way.
The participation statistics show that users can continuously discover the value of TikTok and its extensive content.
In 2021, the median participation rate of hot topic tags will be 12%: this shows that through full screen audio and video experience, TikTok makes users happy to immerse themselves in different content environments.
As TikTok is committed to putting the safety experience of content creators, sellers and users in the first place, it continues to shape entertainment methods and community atmosphere and become a growing platform.
The future market environment is unpredictable, but we also hope to find more certainty from the established data.
The purpose of this report is to summarize the platform performance of TikTok in 2021 by category, provide reference for sellers and creators, better plan the marketing indicators in 2022, and help sellers fully understand the current situation of TikTok by taking prominent topics and elements on the platform as examples.
TikTok For Business, based on the first-hand data of the past year (October 2020 to October 2021), has drawn a more comprehensive analysis of the performance of the Russian site, and has drawn up the categories that have grown significantly, are still popular, and the categories that the official believes deserve special attention.
1、 Hot topics in the review of the platform in 2021: By December 2021, the topic tag # TikTokMadeMeBuyIt has been viewed more than 7.4 billion times, setting a milestone: the TikTok platform has achieved 1 billion monthly activities (MAU) every year.
Group mutual assistance: In 2021, the global community of TikTok supports related undertakings, including advocacy of protected groups, mental health and racial equality, And work with small enterprises to develop and create together without interruption: an average of 25 million video background music has been released in the top 100 topic tags of the platform.
Compared with topic tags, the relevance of background music and video has increased the video viewing rate of the For You Page by 47%.
88% of TikTok users said that the voice on the platform is the core of the overall application experience.
Community liveliness: 96.96% of the video viewing volume comes from the category of recommended pages, which is growing exponentially: with the development of the platform community, the categories sold are also growing, and the video viewing volume classified by tags has increased by an average of 151% to establish strong links between creators and brands: brands that cooperate with the platform can reach more than 10 in 24 countries