The forefront | In 2021, the original gods and TikTok will still be the most profitable games and social applications in the world

In 2021, the user expenditure of popular games such as Robbox and Primordial God will further increase.
In the second half of 2021, the release of Harry Potter: Magic Awakening and League of Heroes Mobile Games will stimulate the game market in mainland China again.
It is expected that in the coming months, these games will occupy the forefront of the revenue ranking and further promote the development of global mobile games.
The Mobile Market Report 2022 released by App Annie shows this trend.
According to the report data, "Yuanshen" is still the game application with the highest user expenditure breakthrough in mainland China, and it ranks second in the global market.
The game user expenditure breakthrough list is in the global game market.
Super casual games such as Bridge Race and Hair Challenge are the main driving force for the download volume.
The most obvious breakthroughs in the download volume of the mainland market are League of Heroes Mobile Edition and Call of Duty.
The number of game downloads will break through the list in 2021, and the usage duration of the top 25 live applications will grow 9 times as fast as that of social applications, reaching 40%.
The year-on-year growth rate of all social applications was only 5%.
In 2021, the user expenditure of the top 25 live applications will increase 6.5 times compared with 2018, with a year-on-year growth of 55%.
Tiktok is still the social application with the highest user expenditure in the world and mainland China.
Among the top five social applications by usage duration, TikTok is a deserved winner in terms of user participation.
In 2021, TikTok users will use it for 19.6 hours per month.
The average monthly usage duration of the top five social applications ranked by the total usage duration is worth noting that in the past four years, TikTok's user participation has reached the highest level.
Following the record breaking year of 2020, 2021 is also a year of outstanding performance.
In 2021, with TikTok disabled in India, the user participation of Facebook and Instagram will increase by 15% and 35% respectively.
In the Chinese mainland market, short videos have performed well, but long videos have been hit obviously.
Last year, in most countries/regions in Asia, the use time of the top 20 online video applications increased, continuing the growth momentum that first appeared at the beginning of the global epidemic.
On the contrary, in mainland China, as consumers are increasingly inclined to use short video applications, the use of online video applications has declined significantly.
India and mainland China have shown a different downward trend from other countries in the world, partly because short video applications have occupied most of the time of Chinese users.
The data provided by the report shows that since 2019, the application duration of dithering and fast hand has increased by 205% and 225% respectively.
In addition, despite the larger screen, consumers are still willing to watch video content on mobile devices.
The competition in this field is becoming increasingly fierce, and exclusive content is a way to attract new audiences.
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