How did TikTok become a winner of the Tokyo Olympic Games after 5.5 billion presentations of the "Olympic spirit"?

The postponed Tokyo Olympic Games have come to an end, but TikTok, who stood out in the current Olympic Games, is still attracting much attention.
The BBC, the Washington Post, the New York Times and other mainstream media continued to follow up, saying that TikTok was the big winner of the Olympic Games.
According to media reports, the ratings of this Olympic Games in the United States are very low.
On the other hand, the IOC encouraged athletes to share their Olympic experiences through social media for the first time.
In the Internet era, rather than waiting in front of the TV for the live broadcast of the event, the audience is more inclined to connect with the venue through social platforms, because in addition to the event itself, they also pay attention to the daily life of athletes.
Among the social platforms, Twitter is full of witty comments, and YouTube has more in-depth reports.
In recent years, TikTok, which has just become popular and is gaining momentum, athletes shot short videos to show their daily life outside the Olympic Games, making up for the regret that the audience could not be there.
Want to know how TikTok became the big winner of this Olympic Games? We integrated several reports on the theme of the Olympic Games and introduced the popular trend of the Olympic content in TikTok, taking several Tokyo Olympic Games contestants who became popular in TikTok as examples.
TikTok has become an indispensable social media platform for foreign netizens to pay attention to the Olympic Games, and is especially popular with Generation Z audiences.
This summer, TikTok witnessed the first Olympic Games since its birth, and became the leading role of the Tokyo Olympic Games together with the athletes on the field.
Unlike previous Olympic Games, spectators affected by the epidemic rarely reach the major venues in Tokyo.
For audiences who do not want to wait for the broadcast of the event on TV and waste time watching commercial advertisements, picking up their mobile phones and opening TikTok is the most convenient way to watch the Olympic Games.
The National Broadcasting Corporation (NBC) of the United States has won the broadcasting right of the Tokyo Olympic Games.
NBC created an Olympic themed TikTok account @ NBCOlympics and released a large number of highlights, such as the historic gold medal won by weight lifter Hidilyn Diaz for the Philippines, and the outstanding performance of American gymnast Sunissa Lee in the parallel bars.
NBC also tried some classic TikTok video styles on the account, such as American Taekwondo athlete Anastasija Zolotic kicking out words such as "bad WiFi network" in the video.
However, when you search for the keyword "Olympic Games" on TikTok, you will find that the most frequently played videos are not from NBC, but from the athletes themselves.
"At present, people are no longer loyal viewers of a TV station, they pay more attention to the people under the camera.
Now people participate in more and more ways of interaction, and will no longer open NBC on time to watch programs." Said Ali Fazal, vice president of marketing of online celebrity marketing company Grin.
After the competition, the athletes actively took TikTok videos to record and tell the life of the Tokyo Olympic trip in person, which attracted many fans.
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