TikTok's ambition is not only short videos, but also SHEIN and Amazon

Photo source: Visual Chinese News Agency 20, author: Ma Cheng, editor: Luo Lixuan On July 6, Zhang Bai, who is engaged in TikTok e-commerce and training in Shenzhen, received the payment from TikTok Shop in the UK for the first time.
He sold a product priced at 257 pounds and sold nearly 20 orders in the morning.
Since June, the e-commerce function of TikTok UK has been gradually opened to Chinese businesses.
The UK TikTok background data source/interview object social platform of cross-border e-commerce practitioners has always been an important battlefield of cross-border e-commerce.
Previously, Facebook, Google and Instagram had gathered a large number of merchants and buyers.
After the rise of TikTok, e-commerce business has also developed rapidly.
Zhou Kai, Youzan's senior vice president, believes that in 2021, "independent station+TikTok" will become a new outlet.
China is short video grass planting and live grass pulling;
Overseas, we plant grass on short videos and pull grass on independent stations.
Zhang Bai believes that in 2021, TikTok e-commerce may usher in a big explosion.
The volume is mainly determined by three aspects - whether shake+can be fully open;
Whether shopping carts in various countries can be fully registered with Chinese merchants;
Whether the live video cargo can be online and whether the traffic port can be formed.
TikTok recently launched the live broadcast interface source/official website on the PC, which can be seen as a signal that Byte has officially launched cross-border e-commerce in the European and American markets, considering the core business position of the UK in the European market (the European headquarters of Byte is also in the UK).
When there is a story of fast moving and shaking live e-commerce challenging Taobao in the Chinese market, we look forward to seeing TikTok launch new challenges in the international market.
01.
TikTok's actions were frequent.
As early as a year ago, Zhang Bai's company had begun to study TikTok's e-commerce practices.
At that time, most of TikTok's e-commerce systems were not yet open to mainland businesses, and the commercialization model was not very perfect, and they were in a state of doing while waiting among a large number of cross-border platforms.
At that time, the company's main business was independent stations of Amazon and Shopee, but they assigned major teams to follow up TikTok's progress every day.
Zhang Bai found that even if many people do TikTok, they can only lead to cross-border e-commerce platforms for cash, and the selection is not ideal, and the conversion rate into the store is about 1-2%.
But even though there are many difficulties, after the Spring Festival, the number of businesses specializing in TikTok in Shenzhen has risen rapidly.
"We all know that once we open up, there will be a lot of opportunities," Zhang Bai said.
The jewelry brand Louise Carter source/official website on TikTok is open to cross-border merchants in the UK this time, so it has given more favorable conditions.
According to the report of Yibang Power Network, TikTok Shop only charges 5% commission to the settled merchants, and no additional handling fee is charged.
At present, it only supports Payoneer settlement, and settles the settleable funds of the previous cycle on the 1st and 16th of each month.
At the same time, the UK only has qualification requirements for the registration of overseas merchants, without specific GMV requirements.
Businesses already in Amazon UK can register directly