According to the latest mobile market report released by the analysis company App Annie, people now spend more time on TikTok than on YouTube, Facebook and Netflix.This report tracks the consumer behavior of various mobile applications from 2019 to 2021.The report found that people using Android phones in the United States now spend an average of 24.5 hours a month on TikTok and 22 hours on YouTube.Two and a half hours may be a small difference, but from the data of App Annie, the difference will expand.In December 2019, Americans spent only 16 hours on TikTok every month, while they spent about 21.5 hours on YouTube, which means that the user participation of TikTok has increased significantly, while the growth of YouTube is very small.In the UK, TikTok is also ahead of YouTube.Users spend about 26 hours on TikTok every month and about 16 hours on YouTube.However, TikTok does not lead in all countries.In South Korea, users spend more than twice as much time on YouTube (about 40 hours per month) as on TikTok (17 hours per month).In 2019, Facebook users spent an average of 15.5 hours per month on their applications, while TikTok users spent an average of 12.8 hours per month.By 2020, TikTok's participation will almost double, and users will spend 21.5 hours per month on average.In the same time period, the average time per Facebook user increased by only two hours.However, Annie puts YouTube together with streaming media services such as Netflix, Hulu, Disney+and Amazon Prime Video, and finds that in 2020, American Android device users will spend an average of 23.1 hours on YouTube every month, while Netflix will spend 5.7 hours, Hulu will spend 4.3 hours, and Amazon Prime will spend 2.7 hours.App Annie concluded that YouTube is the video streaming application that users spend the most time in all analyzed markets.The company points out that users spend a lot of time on YouTube as a result of "the rise of user generated content, live streaming and e-sports".The report of App Annie specifically mentions that there will be a "breakthrough" in social audio in the first and second quarters of 2021.This is because Clubhouse is becoming more and more popular.The recent valuation of this invitation only platform has reached an amazing $1 billion.Data shows that as of June 25, 2021, the number of Clubhouse downloads has exceeded 25 million.App Annie reported that it had 9 million downloads in the Google Play store from May to June alone.
Comment Cancel reply