Overseas wars with "deep" bytes beating: giant attacks and policy suppression, and TikTok ushers in a difficult time

Reporter | Ke Xiaobin, Wang Qing Editor | After Wen Shuqi continued to shine for two years, TikTok ushered in a difficult time in the North American market and even worldwide.
In March this year, Byte Beat adjusted its organizational framework.
Zhang Yiming focused on the company's global strategy and development.
However, when Byte Beat fought on both lines and made rapid progress, he encountered variables.
In June, India suddenly banned 59 Chinese apps, including TikTok.
In May this year, TikTok's downloads in India accounted for 20% of the world's total.
At the same time, as the most successful overseas commercialization of the North American market, there was also bad news: US Secretary of State Pompeo said that he was considering banning TikTok.
Two weeks ago, Ty Gibson, who has 4.6 million fans on TikTok, released the video "An Early Farewell to you" on his TikTok account to "bid farewell" to his fans.
In the video, he said that because of the recent rumors about the restrictions on TikTok in the United States, he was worried that the app would suddenly go off the shelf and "bid farewell" to everyone in advance.
He hoped that everyone would pay attention to his social accounts such as Instagram and YouTube.
On the same day, @ itsjaydaddy, with 1.5 million fans, also released a "farewell" video.
As the most successful global product of byte beating so far, TikTok is facing unprecedented challenges.
However, those who have directly fought with Byte believe that Zhang Yiming has been prepared for this.
Take the North American market as an example.
On May 19 this year, Byte Beat appointed Kevin Meyer, the former senior vice president of Disney, as the chief operating officer of Byte Beat and the global chief executive officer of TikTok.
"This is a kind of defense." At the same time, in order to keep TikTok, since last July, BTB has hired several lobbying companies to try to gain more space for itself overseas.
Besides India, the United States is the second largest overseas market of TikTok.
According to the data of Sensor Tower, among the 2 billion downloads of TikTok and TikTok, India is the market with the largest number of downloads.
By the end of April, it had contributed 611 million downloads, accounting for 30.3% of the total downloads in the world.
The United States is TikTok's second largest overseas market.
By the end of April, the US market had contributed 165 million downloads, accounting for 8.2% of the total downloads.
In November 2017, Byte Beat announced that it had acquired the short video application musical.ly for nearly 1 billion dollars.
In February of the next year, TikTok officially entered the American market.
Half a year later, music Ly is merged with TikTok, the overseas version of TikTok, and the TikTok brand is used.
musical.
Ly After the original users update their applications, they will automatically upgrade to TikTok, and the content of the creator's original account and fans will also automatically migrate to TikTok.
According to the interface news, initially music The function of ly is relatively simple, just simple music and lip synching, but the main user group is about 14 years old