TikTok Broken halberd India

Article | DoNews, author | Autumn, Li Haoyuan, editor in charge | Yang Bocheng TikTok was pressed the pause button again.
On June 29, Beijing time, the Ministry of Electronics and Information Technology of India issued a statement saying that in order to protect India's sovereignty and integrity, national defense security and social order, 59 Chinese applications, including TikTok, WeChat, Fasthand and UC browsers, will be banned.
Among these apps, TikTok has the most reputation, the most users, and the best results.
Similarly, it has been hit the hardest.
In August 2017, TikTok entered the overseas market, becoming the most influential app in the world in China and loved by global users.
However, with the escalation of the border conflict between China and India and the growing tension between the two sides, TikTok's position as the king of the short video market in India has become increasingly uncertain.
In the past few months, TikTok first encountered a nationwide campaign of "boycotting TikTok", then was affected by the wave of "one click deletion of Chinese apps", and received a ban from the Indian government when its vitality has not yet recovered.
Up to now, users have been unable to search TikTok in India's major app stores, and old users can only receive the prompt that the software cannot be used normally after opening it.
In the 48 hours since the ban was issued, TikTok's celebrities have been transferred, and its local competitors have also risen strongly.
The hard fought mountains and rivers have gone like clouds before the eyes.
Although the new CEO of TikTok and the person in charge of India have gone all the way, it is still unknown whether TikTok can return.
Now, in addition to making every effort to recapture the Indian market, TikTok should also be prepared to lose it and readjust the strategy and tactics of overseas battlefields to make up for the loss of a city.
Deadly blow: "Although TikTok hasn't changed my life, now even the chance to become famous has been destroyed." Saddam Khan, 22, is a porter at the New Delhi Railway Station, and has more than 41000 fans on TikTok.
When he heard that the government had banned the app, he was carrying two client briefcases on his head.
"I really want to throw away my bag and cry." Saddam Khan is just one of many TikTok users who are disappointed by the ban.
As its largest overseas market, TikTok has more than 120 million monthly active users in India, which is equivalent to one in every eight active users in the world from India.
Such a large user group seems to be at a loss in the face of the sudden ban.
Many famous people on TikTok began to record videos and said goodbye to TikTok "crying".
A campaign called # RIPTikTok was also launched in India.
"Although I feel sad about this, we must abide by the decision of the government, because everyone should put their country first." Arpit Ranka, a TikTok celebrity with 1.4 million followers, said helplessly in the video, and he did not forget to urge him