What marketing personnel should know about TikTok advertising

TikTok is a social media platform where users can create and share short videos.
In its early days, it was China's TikTok, but after its parent company acquired Musical.ly, it transformed into TikTok and migrated non Chinese users to this new application.
Most TikTok videos basically contain music.
Users either dance to the music, lip synch, or use music as the background of funny videos.
Each user can record and upload a single video of up to 15 seconds or play a video of 30 seconds in a loop.
But like other social media networks, only some talented and creative people can reach the top and become online celebrities.
TikTok Audience The user base of TikTok is not as large as Instagram, but it is growing rapidly.
As of March 2019, the number of independent visitors to the website in the United States reached 14.3 million, almost twice the number six months ago (7.5 million).
More than 25% of TikTok users are 18-24 years old, equivalent to 3.7 million people.
Another quarter of users (24.5%) are in the 25-34 age group.
The number of female users on the platform is at least 2 million more than that of men (8.2 million compared to 6.1 million), and the majority of users in the 18-24 age group are women.
Why invest in TikTok advertising? The user structure of this application is heavily biased towards Generation Z, which makes it an ideal channel for brands targeting these markets.
The user base is specific, which makes it easier for brands to stand out, and even easier to transform if they publish the right content.
Lauren Grijeri, senior manager of Tinuti, commented: "TikTok is now a powerful investment platform.
We expect that it will become a breakthrough channel for retail and e-commerce brands in the holiday sales season this year.
Although their paid services continue to be optimized and expanded, advertisers have proved their strong marketing effect through TikTok." "The type of participation we see is higher than that of many other channels.
Users click to find more products and buy them.
TikTok has made innovations in advertising products, such as Hashtag Challenge, which bridges the gap between brand and revenue goals." Another key reason for exploring TikTok is its powerful influence.
The brand should work with them to promote promotion activities on TikTok.
They help humanize the brand, and tell stories in their own unique creative and true ways to attract consumers' attention.
Most of the content is alternative, relaxed and pleasant.
Low production value is part of its charm.
Compared with the cool and exquisite content on Instagram and YouTube, it provides a lower threshold for entry.
This allows brands to take risks with their content.
Available advertising formats of TikTok ● Competitive advertising ● Brand takeover ● Topic tag challenge ● Topic tag challenge+● Branded Lenses (brand filter) Next, we will introduce each type of advertising in detail.