Will young Americans go to byte Los Angeles office to offer flowers for Tik Tok tomorrow? I'd better write something about this historic moment.Conflict of Civilizations When the byte beating organizational structure was adjusted in March, I wrote at the end that this is a road rarely taken.In the middle of June, when the border conflict between China and India occurred, I said that byte beating had gone beyond the scope of commercial companies and became a slice of the big era.Unexpectedly, a prophecy came true.After India banned TikTok at the end of June, the White House continued to accept media interviews and pressure, hoping that TikTok could change its ownership into an American company.If you can't fight it, the technology company Byte Beating is involved in the "clash of civilizations" between different countries in the world.In 2015, Zhang Yiming said that "only 1/5 of the world's Internet users are in China".Today, the byte beating is almost the most successful Chinese Internet enterprise in globalization.But because the "clash of civilizations" cannot emphasize China, last year we searched for a global headquarters for TikTok.The data is local, the content is further localized, the local product version is designed, the data authority of Chinese employees on overseas products is narrowed, and the team composition is continuously localized.It is a little different from Google's withdrawal from China that year.The desire to survive is extremely strong, and all things that can be done are done in accordance with the provisions of the US government and laws.However, in this way, few people go, just because TikTok is Made in China, it is necessary to transfer the control over the company and products.In one's life, one should not only consider self struggle, but also consider the historical process.This picture of Make History was taken by me in TikTok Tokyo Shibuya office in June 2018.TT also shared an office with others in Japan, with less than 10 employees.When we had a meeting with fellow students TikTok, they couldn't tell us what they were.I suggest they change their expression to overseas users in the future: Twitter=text Instagram=picture TikTok=short video TikTok is an intergenerational revolution in the social media field.People prefer video, especially when the product is easy for ordinary people to use, create and get attention.Unfortunately, TikTok is not a real social network.At that time, TikTok's rapid progress overseas was due to its extremely aggressive launch on Facebook.However, because the scale effect of the bilateral network between content creators and consumers has not yet risen at the beginning, the retention of TT is too low.Facebook feels that money is not worth making a fool, and it does not regard TikTok as a threat at all.The rise of short videos in 2019 has made Xiaozha fully aware of the fierce competition from Chinese companies in overseas markets.Short video has the characteristics of universal language and viral transmission, and the competition is the duration of young users.Facebook began to officially regard tiktok as a competitor.When he couldn't do Tiktok himself, Ozawa began to bring in geopolitical confrontation and Washington legislators to form alliances to kill him.TikTok started with politics
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