TikTok is not serious about taking out

Editor's Guide: TikTok's online takeout restaurant "TikTok Kitchen" in the United States will be officially opened in more than two months, and the platform content will gradually tilt to the food field by attracting offline consumers to taste fresh food and encouraging food content creators.
How about the details? Keep looking! In recent two years, more and more enterprises have welcomed new growth by going to sea.
But what experiences and lessons can these companies learn from overseas? What are the next opportunities for sailing? TikTok, as the pioneer of byte beating sea going, has exceeded 1 billion yuan so far.
Recently, TikTok announced that it will launch an online takeout restaurant in the United States, which will further promote the platform content to tilt to the food field by attracting offline consumers to taste fresh food and encouraging food content creators.
The online celebrity food on TikTok is changing the fate of many offline restaurants.
In more than two months, TikTok's online takeout restaurant "TikTok Kitchen" in the United States will officially open.
Recently, TikTok announced that in order to turn "online short video food" into "offline food" that can reach consumers, it will cooperate with virtual dining creators "Virtual Dining Concepts" (hereinafter referred to as VDC) and delivery platform Grubhub.
The former is responsible for assisting in the production of food, while the latter is responsible for delivering food to the orderer.
TikTok kitchen does not have any offline physical stores.
Unlike the relatively fixed menus in physical restaurants, whether a dish can appear on the menu of TikTok kitchen depends entirely on its popularity in TikTok food posts.
TikTok Kitchen plans to launch about 300 takeout service locations in March next year, and plans to expand the number of takeout stations to 1000 by the end of next year.
Offline restaurants can become TikTok's "partner" through VDC to produce food for its online orders.
1、 What TikTok Restaurant sells is on the first TikTok kitchen menu currently published, including several popular online food in North America this year, such as roast goat cheese spaghetti, crushed hamburger, corn chops and spaghetti.
One of the most popular is undoubtedly the roast goat cheese spaghetti.
In 2019, this recipe was first shared on Instagram by Finnish food blogger Jenny Hayrinen, and soon became popular on Finnish social platforms.
At the beginning of this year, American chef McKenzie Smith showed a new interpretation of this dish at TikTok, and received nearly 3 million hits, which made this dish an unexpected pop craze in the United States.
The method of making spaghetti with roasted goat cheese is very simple.
Put small tomatoes, garlic, olive oil, salt and pepper into the baking pan, and put a whole piece of feta cheese in the middle.
Bake it for 35 minutes at 400 ℃ in the oven.
Finally, take out and mix the cooked spaghetti and fresh basil, and it is finished.
Although some TikTok food bloggers have slightly adjusted the recipe when reintroducing this dish, Fida cheese is always one of the most important ingredients of this dish.
With the American people's