South East Asia TikTok e-commerce has won the world for mothers and babies. PONGO teaches you to expand overseas markets quickly, accurately and ruthlessly

Recently, TikTok Shop launched COD COD cash on delivery in Thailand, Vietnam, Malaysia and the Philippines.
After the function is launched, it can provide users in Southeast Asia with more convenient payment and distribution methods, which is popular with local users and promotes the continuous growth of the overall order volume of the platform.
With the gradual improvement of TikTok Shop's ecological supporting facilities, more and more brand businesses want to reach users in Southeast Asia's target market through TikTok.
For businesses who are new to Southeast Asia's market, which track is easier to choose for success? There is a saying in the Southeast Asian e-commerce circle that "those who get mothers and babies get Southeast Asia".
The orangutan PONGO has been deeply cultivating the mother and baby market in Indonesia, Malaysia and Thailand for many years.
This issue will take you to discuss how to promote the mother and baby brand in Southeast Asia.
The demographic dividend creates a maternal and infant market.
According to the data of Datareport, the population of Southeast Asia is about 678 million, including 20% of the population aged 13-24 in Indonesia, 23% in the Philippines and 16% in Vietnam.
In 2021, Vietnam, Thailand, Singapore, the Philippines, Malaysia and Indonesia will add 40 million Internet users, bringing the total number of Internet users to 440 million.
To sum up, Southeast Asia has a large group of young consumers and Internet users.
With a large population in Southeast Asia, young users entering the family to have children will provide brand businesses with a large amount of market space.
The market demand for mothers and infants is large, and the audience is wide.
The products cover the clothing, food, housing and transportation of children aged 0-16 years and pregnant women.
Users have a high repurchase rate and strong stickiness.
Brand merchants who are new to TikTok e-commerce may as well try to open the Southeast Asian market through the mother and baby category.
A third of the operation and a seventh of the selection.
Sellers who are initially involved in the Southeast Asian market should try their best to choose products that have no border restrictions, that is, products that are acceptable to the public and do not violate the local religious culture.
Chinese businessmen have the advantage of supply chain.
More than 70% of the toys in the world are manufactured in China.
The products made in China are diversified, novel and interesting.
Some high-end novelty toys have high premium and profit margins, which also fill the gap in the Southeast Asian market.
Most of the mother and baby products are daily just needed consumables, such as diapers, stationery, etc.
The user's repurchase rate is high, and most of the mother and baby products are light in weight and low in transportation cost.
The population advantage of Southeast Asia provides the possibility of exploding orders for the brand.
Brand merchants should consider the needs of the Southeast Asian market and combine their own supply chain advantages when selecting products.
Through high-precision selection, they should make more small and beautiful markets and rely on low competition and multiple products to win.
The linkage of matrix accounts to promote TikTok short videos is an effective promotion means for content e-commerce.
The linkage of matrix accounts can improve the brand's exposure to TikTok.
PONGO has rich experience in operating TikTok accounts.
PONGO conducts content marketing for mother and baby categories by establishing TikTok matrix account, including @ B&F_ Id and @ B&F_ Mart for Indonesian market, @ baf_ Baby aims at the Malay market, @ B&F_ baby_ Th For the Thai market, the video content includes live broadcast preview, scene implantation, and live video