How does the hot TikTok make money?

TikTok (overseas version of TikTok) is one of the fastest growing social media platforms, providing entertainment services to millions of users in the form of short videos.
Because the application is more focused on building an interactive experience for users, many people do not know how the platform can make money.
Let's take a look at how this mysterious application makes money.
What is TikTok? TikTok is one of the most popular social media applications in the world, which allows users to create, watch and share 15 second videos using smartphones.
The app is known for its high participation, from addictive short video settings to background music to sound effects, filters and custom stickers.
Users can also create split screen video duets with other users in different locations.
TikTok was launched in 2016 by the world's most valuable startup, Byte Beat.
Since then, TikTok has joined the ranks of social media giants such as Facebook, Instagram and Snapchat.
According to the data of Sensor Tower, in the first quarter of 2020, this social application owned by Chinese people has been installed more than 315 million times in Google Play and App Store.
TikTok is currently available in 150 markets and 75 languages.
TikTok can make profits in the following ways: TikTok advertising TikTok For Business was launched in June 2020, which is a way for TikTok to earn revenue.
Like YouTube, TikTok provides paid advertising for brands to promote their products and services.
The brand can use TikTok For Business to enhance its marketing solution through information flow video, brand acquisition, label challenge and brand effect.
Here are these and other functions: information stream video ads: information stream ads are short videos that appear between user information streams when the user scrolls through the "Recommended for You" page.
These ads are usually the same as those in Instagram snapshots.
Brand takeover advertisement: If you have opened TikTok and immediately received the advertisement, it is brand takeover advertisement.
Brands can use this type of advertising to deliver information immediately to their target audience.
Top view advertisement: Unlike the brand takeover advertisement that pops up immediately when the user opens the application, the top view advertisement appears when the user is already using the application, and may last up to 60 seconds.
Brand theme tag challenge: In the brand theme tag challenge, brands create their own theme tag challenge and pay TikTok so that their tags can be displayed on people's discovery pages.
TikTok users can participate in challenges and then post posts with specific topic tags.
Although it is interesting, it also creates brand awareness.
Brand effect: TikTok also provides users with brand customized stickers, augmented reality filters and lenses to add to their videos.
Each brand effect