Cross border people must read and understand the trend and opportunities of TikTok online celebrity marketing industry

Trend 1: The main position of the new generation of consumers has shifted from the past: Facebook, Google's extensive search and social+Amazon's strong e-commerce platform;
Future: The new media channel represented by TikTok will become a traffic gathering place, which will generate a wave of traffic dividends.
In the past, when many cross-border sellers conducted traffic diversion overseas, 90% - 95% of them were in Facebook, Google's extensive search and social networking, plus Amazon's strong e-commerce platform to import traffic.
In the domestic case, it is our domestic Taoshi e-commerce and WeChat business, So now the new media channel represented by TikTok has become a very important traffic gathering place overseas, and this is the domestic mobile e-commerce.
You can also see that the domestic mobile e-commerce has surpassed the Taobao e-commerce and WeChat.
And overseas, the main consumers of the new generation have gradually shifted from Facebook and Google to TikTok based new media platforms by using apps on their mobile phones every day.
Therefore, I think cross-border e-commerce sellers who have mastered the operation method of TikTok in the industry trend will generate a wave of traffic dividends.
Trend 2: From cross-border foreign trade to brand shipping, the market has given due feedback after Amazon closed its stores.
The brand shipping mode has become more mature, and well done brands are more popular with capital.
From cross-border foreign trade to brand shipping, this is also a topic often talked about in the cross-border industry circle.
After Amazon's closure trend, the whole market has also made due feedback from consumers to platforms to capital, to re understand what kind of cross-border e-commerce is a good cross-border e-commerce.
In this environment of survival of the fittest, we also gradually find that brand going to sea has become clearer, more mature and more successful.
That is, we have changed from purely doing cross-border foreign trade, that is, just selling goods, to the concept of brand going to sea.
In the past two years, a lot of cross-border enterprises have also been favored by capital, such as Cider, Shein and other leading brands, Because the capital market is also very optimistic about these well done offshore enterprises, it naturally prefers to invest in these offshore brands.
So I think this is a very big industry trend.
Gradually, many cross-border e-commerce enterprises above central China will start to try to carry goods through the brand shipping mode, rather than simply selling products.
Based on the above two points, what opportunities can we see from them? In fact, it is very obvious that whoever can conduct traffic layout on the new media platform can seize the opportunities.
Why do you say that? Compared with traditional advertising, the new media track will become the best time for cross-border sellers to overtake on curves in the next 3-5 years.
The content of this article is more from a macro perspective.
Several articles will be pushed later to explain in more detail why the new media track is the best opportunity for overtaking, and why such an opportunity can form a particularly good industry effect? This includes two particularly important effects: significant long tail effect and exponential growth effect of traffic