Play "earn" TikTok, Hugo Cross border TikTok Brand Sailing Summit was successfully held

In the past two years, TikTok's development speed is like a rocket.
According to the latest intelligence data of the Sensor Tower Store, in April 2022, TikTok and overseas TikTok attracted more than 296 million dollars in the global App Store and Google Play, 1.9 times the amount in the same period last year, and won the first place in the global mobile application (non game) revenue list.
During the TikTok traffic dividend outbreak period, how should the Seagoing brand take advantage of marketing opportunities? In the face of new markets, how to create explosive products and achieve rapid profit growth? On May 19, the "Traffic Highland · One Touch Burning - 2022 TikTok Brand Sailing Summit" hosted by Hugo Cross border successfully ended in Shenzhen.
The summit specially invited TikTok for Business's official manager, a hundred million level big seller and an industry leader to present in the form of keynote speech and round table discussion, focusing on the TikTok brand's outbound strategy, live broadcast with goods, traffic growth, explosive fund creation and other hot outlets, analyzing the current TikTok market trend from a high-dimensional perspective, and providing a feast for sellers.
1、 The brand took advantage of TikTok's popularity.
Under the wave of mobile Internet, China's cross-border e-commerce retail export industry still maintains a strong growth momentum.
With the emergence of new business opportunities, more and more categories begin to layout the TikTok market, which shows the popularity of going to sea.
How should Chinese brands conduct strategic layout? Elroy, TikTok for Business Sailing Channel Manager, analyzed TikTok's market situation, user groups and trend insights in his speech.
He believed that for users, TikTok created a full link grass planting and grass pulling shopping experience;
For brands, TikTok brand management positions are built, fans' assets are precipitated, and long-term brand management communities are built.
TikTok can enable users to create happy and creative brand content with the brand, and establish a deep connection between the two.
TikTok for Business Channel Manager - How can Elroy maximize the advertising value after going to sea? Sue, the industry manager of TikTok for Business Sailing, believes that TikTok can be said to be a new model of community e-commerce in 2022.
Through multi-channel layout of brand products, full link services can shorten consumer shopping links and accelerate consumer decision-making under high-density marketing contacts.
TikTok for Business Sailing Industry Manager - SueTikTok has different advertising strategies for brand DTC e-commerce, platform e-commerce or platform sellers.
At present, TikTok mainly has the marketing methods of opening screen advertising and native information flow advertising.
As the traffic entrance, the opening screen is the golden position for effective exposure of brand information.
Through the visual impact of full vertical screen, the brand information can be effectively transmitted, brand awareness can be improved, and various exposure demands of the brand can be met.
And the information flow advertisement is to effectively realize the brand information exposure in a more immersive, original and interactive form, and