Short video platform analysis: talk about the current situation, revenue composition and product planning

In recent years, the short video track has become very popular.
Both the user end and the revenue end have proved the popularity and value of the short video platform.
So, what's the status quo of short video platforms in the past few years? Where will it go? In 2020, under the ravages of Neocoronal Pneumonia, all Spring Festival films will be withdrawn.
Embarrassed Mom suddenly announced its debut on the "Toutiao Series" short video platform (Tiao Yin/Watermelon/Volcano), which triggered heated discussion among all melon eaters.
Headline is said to have purchased the network premiere right of John Ma with a minimum of 630 million yuan.
Regardless of whether such behavior is industry subversion, at least in terms of topic discussion or word of mouth of gourd eaters, the headline related short video platform has undoubtedly made a lot of money.
This decision made me interested in video products, so I wrote down some ideas, and welcome to discuss.
1、 Current status of the short video platform 1.
PEST analysis of the political factors of the video platform: At present, multiple regulatory policies are in place to form a system, together with industry standards, norms and formulation, which is conducive to the long-term sustainable development of the long video and short video industries;
However, the increasing attention to copyright may also have a short-term containment effect on the brutal growth trend.
Economic Factors: Because many traditional advertisers (such as cars, drinks, etc.) are affected by the macroeconomic downturn, the demand for advertising is relatively weak, which will inevitably affect the advertising revenue of the industry;
In addition, the growth rate of residents' disposable income has declined, making it possible for the industry's liquidity potential to decline.
However, as far as the current situation is concerned, the game industry is less affected, so we can try to transfer advertisers to the game or leisure entertainment industry.
Social and cultural factors: The entry of new user groups (post 00s and silver haired groups) and the development of new markets (sinking markets and overseas markets) have led to various changes in user needs, which will inevitably be fed back to content production.
At the same time, the personalized needs of a single product have been difficult to meet all users.
You can try to find a vertical field and further cultivate the personalized needs of a certain field.
Technical Factors: The development of communication technologies such as 5G and the Internet of Things, the upgrade of intelligent device hardware, and the decline of network charges make users more and more interested in videos and gradually replace some text information, which will have different impacts on the development of the industry.
2.
SWOT analysis of short video platform Short video has the advantages shown in the above figure due to its more flexible viewing scene, higher information density, stronger communication and social attributes, and lower viewing threshold;
However, due to the existence of a large number of UGCs and the high dependence of content distribution on algorithm recommendations, there are corresponding problems.
There are still a lot of opportunities in the field of short video: First of all, the Internet of Things and 5G technology have great development and application potential, which makes it possible that in the future, short video may be played on car control screens, smart watches and glasses, even furniture, stores