TikTok and Instagram "fight with each other", further upgrading the streaming media war

Instagram began to test a new way of displaying/browsing stories to make it more similar to Tiktok.
TikTok is extending the length of videos to make them more like YouTube.
Roku continues to imitate Netflix and invest in original videos.
The business between major media is becoming more and more similar, and the competition is becoming increasingly fierce.
The streaming media war is usually considered as the competition between some large global traditional media companies, such as Disney, NBCUniversal of Comcast, Warner Media of AT&T, ViacomCBS, Discovery and emerging media companies Netflix and Amazon.
Because their products are very similar, they usually include movies, TV plays, live news and sports programs.
However, as more and more TV programs are transmitted via the Internet, the competitive boundary between traditional media companies and online video services such as TikTok, Google's YouTube, Facebook's Instagram and Amazon's Twitter is becoming blurred.
The main differences that exist today are user generated content and scripts, games and professional sports, free or subscription, short form or long form.
These differences will disappear over time, because every company wants to dominate consumers' attention.
Source: Network "Although consumers and industry executives still generally regard cable TV and streaming media services as' TV 'and platforms like TikTok, Facebook and Instagram as' social media', they are the same," said Kirby Grines, 43 Twenty's founder and CEO.
43 Twenty is a strategic consulting and digital marketing company focusing on streaming video industry.
Netflix discovered this rule last year and listed TikTok as a competitor for the first time.
In Netflix's view, as long as customers are prevented from using Netflix, they are all competitors, even sleeping.
But Netflix specifically mentioned TikTok for a reason.
TikTok may initially be a platform for users to generate music and dance videos, but gradually thousands of online celebrities make money by producing videos.
These online celebrities have become first-line stars in the hearts of teenagers, and the intersection between TikTok and Netflix has begun.
This is one of the reasons why Netflix began to seriously consider buying TikTok shares.
This is not the first time Facebook's Instagram has entered the video field.
It launched IGTV in 2018 and Reels in August 2020.
Reel has the short video function, allowing Instagram users to create content with superimposed audio and augmented reality effects, and compete with Tiktok through Reel.
Instagram's display of full screen video in user messages shows that it hopes to earn more video advertising revenue, develop more opportunities for its creators, and provide users with new entertainment options.
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