Big news, TikTok American store is really coming this time

The United States, the largest and most mature e-commerce market overseas, finally has good news.
According to relevant sources, TikTok Shop in America may be launched next week.
It is said that the platform has conducted a small traffic test for local businesses in the United States.
At present, several enterprises have reached cooperation intentions with TikTok Shop's American business team.
This time, the platform will take the lead in opening local stores, while the cross-border business is still dominated by the semi closed TikTok Storefront cooperative store model.
"TikTok has been preparing for the launch of small stores in the United States.
In fact, in October, TikTok has always had news in the United States.
First, TikTok reported that it would establish cooperation with the American live broadcasting company Talkshopive in Los Angeles, and launch a live shopping platform in North America by outsourcing its business.
Later, the recruitment on LinkedIn showed that TikTok released job requirements to seek talents, and many of the positions were located in Seattle, the United States, is reported to be planning to launch multiple fulfillment centers in the United States and establish an "international e-commerce fulfillment system", which will include international warehousing, customs clearance and supply chain systems to support the inventory movement of domestic and cross-border e-commerce in the United States and manage free returns.
The previous measures taken by TikTok to lower the entry threshold for merchants have also been commented as preparation for the launch of small stores in the United States.
The measures taken by TikTok to reduce the entry threshold of merchants include cancelling the requirement that merchants should have shop, platform shop DSR score, minimum sales and other hard indicators;
In Southeast Asia, except Singapore, which also needs an invitation code to enter, other countries can choose to enter the region generally;
In terms of platform category, except for precious jewelry category, which should be approved by the official in advance, other categories can be applied for by themselves;
As well as lowering the requirement of TikTok account for opening stores, as long as the account holder is 18 years old or older, releases more than 5 short videos and accumulates more than 100 likes.
All kinds of signs indicate that TikTok e-commerce has been planning the layout of the United States for a long time.
"The launch of small stores in the United States will greatly promote the growth of TikTok e-commerce business GMV.
The U.S.
e-commerce market may exceed the scale of trillion dollars this year.
In 2021, the total sales of U.S.
e-commerce will be 871 billion dollars, and according to e-Marketer's research forecast, in 2022, the U.S.
e-commerce sales will exceed 1 trillion dollars for the first time, reaching 1.065 trillion dollars, accounting for 15.9% of the total retail sales, and will continue to grow in the future.
It is estimated that by 2025, e-commerce will account for the U.S More than 20% of total retail sales.
Affected by the epidemic, users' online consumption habits are also developing.
It is estimated that as many as 238.1 million people aged 14 and over in the United States will search for products on the Internet, and as many as 65.2% will buy products online.
By 2026, the number of online shoppers will increase to 69.2%.
With huge consumption potential and a mature and perfect e-commerce foundation, the United States has always been a hot spot in the eyes of many e-commerce platforms.
Therefore, the opening of this big cake in the United States has also made many