TikTok cooperates with British publishers, and users can buy books directly on the platform

On November 20, IT Home reported that, according to the British Guardian, TikTok, a short video platform, announced that it would cooperate with HarperCollins, Bloomsbury and other publishers in the United Kingdom, and users could purchase books directly through TikTok for the first time.
HarperCollins is one of the largest publishing companies in the world.
Bloomsbury has published best-selling novels such as Harry Potter.
In addition to large and established publishers, TikTok also cooperates with several independent bookstores such as Ibada London.
IT House learned that this is not the first cooperation between TikTok and book publishers.
In September this year, TikTok announced its cooperation with Penguin Random House, a publisher, to launch a new function that allows users to directly link to the special page of the book when sharing books in videos.
Previously, TikTok and Barnes&Noble Bookstore, the largest retail bookseller in the United States, jointly launched the "Summer Reading" activity.
It is reported that TikTok's cooperation with booksellers is based on its book community BookTok.
At the beginning of 2020, users spontaneously created this community about books and reading.
Up to now, BookTok has become one of the most active communities of TikTok, and the number of views of relevant videos has exceeded 88 billion times.