The 47 dollar wedding dress bought from SHEIN turned out to be a hit for TikTok

The following article comes from the little brother who stayed in the United States to play social games.
The author, Hugo, the observer, loves Brother T.
In the UK, the average cost of a wedding is up to 20500 pounds, while in the United States, it is up to 26444 dollars.
Influenced by the high cost of marriage, Generation Z began to look for inspiration for a wedding proposal on TikTok.
In April this year, a TikTok blogger released a video of her wedding.
She wore the wedding dress she bought from SHEIN for only $47.
The video became popular on the Internet and triggered a new trend of "affordable wedding dress" on TikTok.
Generation Z turned to TikTok for wedding inspiration.
A research survey shows that 66% of British and 69% of Americans between the ages of 16 and 24 begin to expect to get married before the age of 30.
This has also led to the growing popularity of wedding related products on the TikTok platform with the largest number of users in Generation Z.
On TikTok, the topic tag # WeddingTok has accumulated 3 billion views, becoming one of the fastest growing theme communities on the platform.
The content mainly includes special moments in the wedding, exploring avant-garde wedding methods, and some videos that provide money saving tips.
And when more and more Generation Z groups began to look for wedding inspiration in TikTok, replacing traditional news channels such as magazines and blog websites, some wedding industry brands, such as David's Bridal and Kay Jewelers, have achieved great success by creating brand accounts on TikTok.
For example, David's Bridal, a famous wedding dress brand, once released a wedding dress video that simply displayed the wedding dress at a price lower than 1000 dollars.
Up to now, the video has played 16.3 million yuan in total, and has received 82000 likes.
Influenced by the popularity of the video, David's Bridal did a marketing campaign in TikTok a few months ago, which showed that the click through rate of the advertisement was far more than twice the average benchmark, and the coverage exceeded 16 million.
TikTokers tend to buy cheap wedding dresses.
In the United States, the average price of a wedding dress is $1800.
As a generation Z group growing up in low cost shopping options such as discounts and fast fashion, they are in the "cheap era".
Thanks to the cheap and chic wedding dress substitutes provided by more and more fast fashion retailers, they prefer cheap and beautiful fast fashion brand clothing in wedding spending choices.
TikTok tag # wedding dresses cheap has a total video viewing volume of 2.3 billion, and another tag # affordable wedding dresses has a total viewing volume of 49.5 million.
For Generation Z, the cheaper wedding dress is a sign of value generation change.
In April this year, a person named @ Kiara Brokenbrough