The potential and trend of overseas Tiktok TikTok

Baidu (Huican) This article title: The explanation of the potential and trend of Tiktok TikTok, an overseas version, comes from Huican.
cc, a platform with high participation and growth potential.
Every month, 49% of TikTok's users (more than 490 million people) look for and find new things in this application.
TikTok's highly personalized algorithm provides users with relevant content through For You information to maintain their participation.
TikTok is improving its outdated linear sales process and is committed to large-scale growth.
Getting a smoother and smoother customer experience from their unique purchase channels is called "infinite circulation".
TikTok users are not a sales funnel with a defined starting point and end point, but a journey to enter, exit and re-enter the buyer at the stage that best meets the needs and demands.
TikTok's great success is because it follows the steps of users, builds around their behavior, and provides the right content according to their stage in the customer journey.
Why do brands need to join TikTok in 2022? Tell the truth.
It is a difficult task to formulate an overall strategy, monitor results and optimize performance for each social platform.
The brand is hesitating to incorporate TikTok into its existing social strategy.
Whether the limited internal bandwidth is considered as a "Generation Z" application or no one in the office wants to be the person behind the camera - digital cannot deny TikTok's potential.
Let's take a closer look at the TikTok statistics that brands need to know.
TikTok monthly activity users: TikTok monthly activity users reached 1 billion.
Application installation: TikTok has downloaded 3 billion times.
Since June 2021, the number of non app installations has been the highest, reaching 383 million times from January to June 2021.
More than competitors: In 2021, TikTok will be the seventh largest social media application.
Considering the release in 2016, it is impressive that the number of active users per month exceeds Pinterest, Twitter, Snapchat and Reddit.
Participation rate: TikTok session duration is 10.85 minutes, which is recognized as the social media platform with the highest participation.
This is twice the second place of Pinterest and takes 5.06 minutes.
Growth rate: In the United States, the growth rate of TikTok users was 787.86%, and the global user base increased by 1157.76%.
Influential income: If TikTok's influential people and creators have 100 million followers, they can earn 5 million dollars annually.
The most popular categories of online celebrity content are beauty, fitness, dancing, funny videos and entertainment.
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