Tiktok is a short video social platform launched overseas by ByteDance, the parent company of Tiktok short video, in May 2017.Its vision is "Inspire Creativity and Bring Joy".Relying on powerful algorithm technology and excellent experience, TikTok has entered the list of the most popular applications in many overseas regions.Till now, Tiktok has great influence in the world, covering more than 150 countries and regions around the world.In Southeast Asia, Japan, the United States, Europe, Russia and other places, it has repeatedly ranked first in the local App Store or Google Play.And Tiktok also has branches all over the world, including London, Paris, Dubai, Mumbai, Berlin, Singapore, Jakarta, Los Angeles, New York, Seoul, Tokyo and other international famous cities.The core competitiveness of bytes depends on its powerful algorithm.This is also the real reason why Tiktok and Tiktok succeeded one after another.The reason why TIKTOK can attract such huge traffic on the Internet is precisely because of its traffic pool algorithm mechanism, work distribution mechanism and decentralization algorithm.The flow pool refers to TikTok algorithm that makes exposure recommendations step by step according to the content, quality and performance of the video to achieve step growth.Its model is roughly an inverted triangle.Recommend videos based on users' feedback data (likes, comments, forwarding, etc.).The work distribution mechanism of the traffic pool refers to the following: through the weight elimination mechanism (to avoid handling, in order to maintain the user's goodwill of the platform, the official will protect the original), review (sensitive information, community conventions, etc.), feature recognition (when the video passes the review, the system will label the video according to the content and title of the video) Determine the quality of the work after a series of steps such as manual intervention (making up the loopholes in machine audit and handling complaints).Decentralization of the audit process means that the platform is not responsible for flow generation and flow allocation, but only for matching.Through the previous program, users will be tagged and then matched with videos that may be of interest to users.These algorithms can greatly improve the user's retention time and attention on the platform, and attention is traffic.These algorithms have three main advantages: ① Let users like the content recommended by the platform; ② Let users quickly find the content they are interested in; ③ Maintain the growth of users and make users active, retained, transformed, recommended, etc.From the above content, we can easily understand why Tiktok is so popular in China, and its market coverage even exceeds 50%.The coverage rate in foreign countries is not as high as that in China, but the foreign market is huge and there is considerable room for growth.Till now, TIKTOK has 3.5 billion downloads and nearly 1 billion live days.Its user activity is second only to that of Facebook and INSGRAM, and even the average monthly stay time is higher than that of YouTube.These software have occupied the top positions in the list of foreign application software for a long time.We can make bold predictions about the future.Byte Overseas will translate the domestic model to TIKTOK.Tiktok E-commerce has gone through four stages: promotion, outbreak, stability and saturation
Comment Cancel reply