The world has paid attention to the opening of the Beijing Winter Olympic Games, and TikTok has browsed 6.9 billion Olympic topics

According to foreign media, at the opening of the Winter Olympics, TikTok, an overseas short video platform, launched a series of initiatives to launch global topic challenges and live broadcast of multi regional events, and reached content cooperation with the British team, NBC and other institutions to promote the Beijing Winter Olympics in an all-round way.
A few days ago, TikTok launched a multilingual "Olympic Spirit" topic challenge page to encourage global users to have short video interaction with the Beijing Winter Olympics.
"The Winter Olympics is coming! No matter you practice or imitate the wonderful moments or watch the games with your relatives and friends, come here to share your Olympic spirit!" Continuing the content of the previous Tokyo Summer Olympics, the topic has reached 6.9 billion views.
Among them, the daily activities of the Winter Olympic Village captured by the Olympic athletes have become the most popular content for netizens.
In addition to the topic challenge, on February 1, TikTok's official website announced that it would join hands with the British team to bring exclusive Olympic interviews and sports highlights to global users.
Skier Gus Kenworthy, snowboarder Katie Ormerod and freestyle skier Zoe Atkin will share their Olympic stories.
"Since the Tokyo Summer Olympics, we have maintained a long-term cooperation with TikTok," said Scott Field, director of marketing and communication of the British team Earlier, NBC also announced that it had reached content cooperation with TikTok to promote the content of the Winter Olympics.
On social platforms such as TikTok, the Beijing Winter Olympic Games has created a number of "top streams" that have become popular.
The "zero gravity smart bed" in the Winter Olympic Village was praised by overseas athletes.
The video of American skier Summer Bridger praising the smart bed was praised by more than 50000 people.
The British Independent, New York Post and other well-known overseas media reported this phenomenon one after another.
Bing Dwen Dwen, the mascot of the Winter Olympics, also has numerous fans.
Petra Nieminen, a Finnish ice hockey player, showed her Bing Dwen Dwen pillow on TikTok.
"It looks like a pillow, and when opened, it is a blanket." There are even Japanese TV reporters crazy to buy Bing Dwen Dwen souvenirs.
As the topic of the Winter Olympics continues to heat up overseas, it is believed that the Beijing Winter Olympics will bring infinite surprises to the world just like the Olympic Games 14 years ago.
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