TikTok American store is officially launched, and Brazil, Spain and Ireland are not far away?

#Headline Creation Challenge # 1 On November 10, the news that TikTok American store was going online was finally confirmed.
Source: https://seller.tiktok.com/TikTok Although it is too late for American stores to register, according to the official website information, they need to use the mobile phone number+email address of the American area or an existing TikTok account to register, and they need to have an invitation code.
In case of enterprise registration, the enterprise needs to show the American company license and the passport/driver's license of the person in charge.
In case of individual registration, it only needs to show the American passport/driver's license.
After successful registration, the merchant's TikTok account can be launched on Facebook.
As for the commission, the official commission of 1.8% will be taken in the first 90 days after the successful registration of a small store in the US area, and the commission will be changed to 5% after 90 days.
In contrast, Malaysian small stores in Southeast Asia took 1% commission when they first registered, and then recovered to 2.12%.
According to insiders, Beluga went to sea and some businesses had already obtained the qualification for internal testing.
Unlike the UK and Southeast Asia, which have been online for a while, TikTok is much more cautious in developing e-commerce in the United States.
The following figure summarizes some actions of TikTok related to e-commerce in the United States.
From October 2020 to November this year, TikTok spent two full years to pave the way for American sellers and users to shop on the platform.
DataReportal data shows that as of July 2022, TikTok users in the United States will exceed 140 million, making it the market with the largest number of TikTok users, nearly twice the number of users in Brazil, the third largest market.
In addition, among the top 10 markets with the largest number of TikTok users, only the United States is a mature market, and the consumption capacity of users is higher than that of other emerging markets on average.
Market distribution of TikTok users in various countries | Source: DataReportal Mapping: OBERLO captured data from Techwatch (a content intelligence company based on data+AI).
On October 1 and November 1, they captured 18.1606 million and 20.3892 million videos in the United States, of which the number of videos with goods was 46700 and 50300, respectively, accounting for 0.25% and 0.24%.
The percentage of videos with goods in the Indonesian and British markets was 12.62% and 4.03% respectively.
Data source: Focus on technology, mapping: As we can see from Moby Dick's trip to the sea, the proportion of videos with goods in the United States is still low as a whole.
However, by comparing the scale of these markets that TikTok is able to promote e-commerce business, the United States is one that TikTok must win in e-commerce anyway and should be treated with caution.
Moreover, more and more e-commerce players enter the United States, pushing TikTok behind their backs.
But in the past few years