Silicon Valley arbitration, TikTok recruitment: advertising and e-commerce

As long as any industry enters a downward cycle, a wave of layoffs will naturally occur.
Judging from the recent situation in Silicon Valley, it is very appropriate to describe the dismissed employees of large technology plants with the words "sorrows are everywhere" - the news of layoffs was released in advance, and the employees were nervous.
Some people worked overtime crazily to prove their value.
No matter what solution is used, everyone can only wait for the final judgment.
Amazon announced 10000 layoffs, and Meta cut about 11000 jobs;
Mask, who took over Twitter, took over as Miba.
He cut 50% of his employees and then recruited people back.
In sharp contrast, TikTok, which was calm, not only did not cut jobs, but also worked hard to speed up recruitment in North America.
TikTok has become a "plate collector", and technology companies such as Meta and Twitter have made great efforts to cut jobs.
Therefore, some media pointed out that "the era of social media has passed".
Coincidentally, TikTok, who started the "full speed recruitment" mode, has always been less interested in being called social media, but more inclined to be called the "entertainment center".
The layoff of the technology giant brings benefits to TikTok in disguise - According to The Information, TikTok is planning to expand its team in California, and the staff size will rise to 2000, while their recruiters are contacting the dismissed engineers on Twitter and Meta, and enthusiastically throwing out olive branches.
The crazy recruitment of TikTok in North America has also been confirmed on LinkedIn, and the number of open posts is huge, including games, celebrity marketing, brand relations, commercialization, user research, etc;
Optional working locations include New York, Mountain View, San Francisco, Los Angeles, Seattle, Washington and other cities.
Among them, the most concerned posts are those related to e-commerce.
After achieving good e-commerce results in the Southeast Asian market, the possibility of TikTok e-commerce in North America can not help but make people imagine.
As early as the middle of October, some media pointed out that TikTok Shop in America was about to go online.
At that time, TikTok was massively recruiting e-commerce talents.
In November, TikTok Shop in the United States officially opened.
And even if TikTok entered the "full speed recruitment" mode and the American store was officially launched, this technology enterprise, which has not experienced large-scale layoffs, has not been blessed with life as expected.
The Financial Times reported that TikTok's estimated global revenue this year was originally $12 billion to $14.5 billion, but was recently lowered to $10 billion.
The ambitious TikTok cut its revenue forecast of 2 billion yuan, which is due to the lower than expected performance of advertising and e-commerce, the two main revenue sources.
The realization of advertising is the way for social media giants to become rich, and the model of over reliance on advertising has "failed".
When Meta was also called Facebook, most of its revenue came from advertising.
It is sweet to rely on advertising for cash, but this jar of honey eventually turns into poison - since iOS 14.5, accurate advertising requiring IDFA has been hit.
At that time, Audience Network accounted for F