36 krypton debut | Seizing the short window of TikTok Indonesia market, "Whale Tokowhale ERP" obtained angel round financing

In 2022, the topic of "Chinese enterprises going overseas" will develop new vitality.
In the past, many enterprises often relied on domestic business to layout overseas, and were named "going to sea".
Today, more companies choose to completely open up new territories overseas and are willing to be regarded as "global" enterprises.
This shows that, at least in the minds of many entrepreneurs, the overseas campaign has now left the scope of "doing business" and entered the stage of Chinese enterprise capacity spillover.
At this point, 36 krypton launched a series of observations on "software globalization".
This series will report on software companies, representative enterprises and investors who have laid out a global market with Chinese elements, hoping to cover all aspects of software globalization and provide a reference for restoring the true picture of this proposition.
The author | Wang Yutong 36 krypton learned that "Tokowhale ERP" of Whale Technology has recently completed angel round financing of tens of millions of yuan, and the investor of this round is White Rabbit Holdings.
"Jingzhan" was originally intended to provide an ERP system for domestic cross-border e-commerce, which was launched at the end of last year.
Its products were connected to Shopify, shopmaker, Woocommerce and other independent station platforms, with functions including order management, data report, warehouse management, intelligent replenishment, etc.
In the actual implementation process, "Whale Blossom" found that the era of rapid growth of domestic cross-border e-commerce ERP has passed.
Krypton 36 also analyzed the situation and development direction of this track last year.
In order to seek growth, in March 2022, "Whale Blossom" decided to go to sea to serve the Southeast Asian market that is closer to China, has a faster growth rate in the future, and has a weak technological foundation.
When "Whale Blossom" serves domestic sellers, its logic is different from that of channel sellers serving Amazon and other channels.
Therefore, after deciding to go to sea, "Jingzhan" believes that if it continues to serve social media sellers, its product structure is similar to the logic of cross-border sellers of domestic service brands.
In this way, first, it will not waste the established product capacity, and second, mature products will be easier to go abroad.
Moreover, the ERP market of Southeast Asian social media sellers is relatively blank.
For example, in the Thai market, the daily order volume is 6 million, including 2 million for social media, while Facebook accounts for 50% of the social media, while Vrich, an ERP manufacturer that only serves Facebook, undertakes 300000 orders per day.
In the first half of 2022, Vrich's revenue will be 175 million Baht.
The market is large and the competition is not fierce, but when the "Whale Blossom" goes to sea, the domestic manufacturers have no strength in the social media ERP track at present.
Wang Ji Stella, CEO and founder of Whale Blossom, told 36 Krypton that after the social media was determined, the next step was to determine which social media platform to build.
Only platforms where sellers are rapidly growing and transferring will have opportunities, so there are only two options: Facebook and TikTok;
However, Vrich already exists on the Facebook platform, so Whale Blossom chose TikTok.
After the platform is finalized, "Whale Blossom" conducts regional selection.
At present, TikTok Indonesia has the highest GMV, 50000 daily living people and the largest number of sellers,