TikTok Music Marketing: How to Promote Music to Generation Z

If you want to let the global Generation Z listen to your songs, then TikTok marketing is your best choice.
Now, TikTok has quickly put unknown artists on the top of Billboard charts, and it has also changed the way Generation Z finds new songs.
In retrospect, you may remember TikTok, a platform with various popular videos, originally named Musical.ly.
At first, the platform focused on music.
Now, more than 1 billion monthly active users gather here to lip synch, dance and share popular songs.
TikTok's "fair competition" model means that any song has the potential of viral transmission, so music promotion should be a key consideration for each artist.
You can only see lip synching videos on this video sharing platform before ByteDance merges it with its own application Tiktok to create and launch the newly named "TikTok".
Since the original version of TikTok was completely focused on music, it is not surprising that the promotion of songs on TikTok can achieve rapid career development.
Without TikTok, American rapper Lil Nas X (@ lilnasx) might not have his Grammy Award.
He first released Old Town Road on Soundcloud, and then released this song on TikTok, which became the background music of the trend of "yes yes justice".
Since then, the song has spread like a virus.
It stayed on the US championship for a total of 17 weeks.
TikTok is so powerful in making pop songs.
75% of TikTok users said that they found artists on this platform.
Although not everyone can be on the list, most people can.
You may have heard of Olivia Rodrigo (@ livbedumb), Conan Gray (@ conangray) and Megan They Stallion (@ thestallation).
If you want to follow their footsteps, you only need to understand how TikTok, a "blockbuster maker", works.
Why is TikTok good for pushing songs? TikTok is the fastest growing social media platform among all social media platforms, and it is also a platform that attracts most Gen Z consumers.
More than half of Gen Z consumers are using this app.
Therefore, if you want to contact the users of Generation Z, TikTok is the platform you should use.