Since February last year, TikTok Shop has successively opened markets in Indonesia, the United Kingdom, Malaysia, Thailand, the Philippines, Vietnam, Singapore and the United States.Except that Indonesia and the United States only support local registration, other countries support both local and cross-border registration methods.Detailed entry guide for TikTok stores in the United States Registration materials: 1.Mobile phone number+email address in the United States or registered TikTok account number.2.Currently, only invited entry is supported, so an invitation code is required.3.Corporate registration must provide U.S.company registration documents.Individual registration requires a U.S.passport or driver's license Registration website: https://seller-us-accounts.tiktok.com/ Registration process: Step 1: use the US telephone number and email address or use TikTok account to register, fill in the invitation code Step 2: provide the company certificate, US passport or US driver's license Step 3: wait for receiving the email about the application result Step 4: link the TikTok account to the store, and start selling After the account registration is successful, the merchant can start broadcasting in TikTok, and use the store function to carry goods.As for the commission of small stores, 1.8% within 90 days after successful registration and 5% after 90 days.In addition, because only local sellers are supported to settle in, there is no need to pay store deposit.The cross-border business is still dominated by the semi closed loop TikTok Storefront cooperative store model.According to third-party data, as of July 2022, the United States has more than 140 million TikTok users, making it the country with the largest number of TikTok users.TikTok's short video and live shopping show the shopping characteristics of strong entertainment attributes, which fit the shopping habits of American consumers in the Z era.The United States is also the largest market in the global online retail field.According to the data of Statista, the revenue of retail e-commerce in the United States will be 767.7 billion dollars in 2021.It is expected that the growth trend will be maintained in the next few years, and it will exceed the trillion dollar threshold by 2023.With a mature e-commerce environment and huge consumption potential, the United States has always been an important layout module for many e-commerce platforms.TikTok operates step by step in the United States.After accumulating a large user group and witnessing the increasing user stickiness, after two years of preparation, it finally launched a full closed loop small store.Signs of TikTok's e-commerce in the United States: In October 2020, TikTok and Shopify reached a cooperation to open the business model.In December 2020, TikTok cooperated with Wal Mart to bring goods live.In February 2022, TikTok's British American integration car went online.In February 2022, TikTok publicly recruited multiple jobs in the United States.It planned to create an "international e-commerce performance system".In October 2022, TikTok and Talksheplive established a cooperative relationship, The latter will provide technical support for TikTok's live delivery.In November 2022, TikTok's local stores in the United States will launch semi closed loop small yellow cars in the United States
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