The Spanish Prime Minister took a video to prepare for TikTok, creating a set of people that meets the needs of young people

Source: Global Times [Global Times' special correspondent in Spain Chen Xiaohang] Spanish media recently said that the Spanish Prime Minister's Office is creating an international Tiktok account for Prime Minister Sanchez to meet the needs of future politicians to promote influence among young groups.
Spain's OK Daily said on the 14th that Prime Minister Sanchez hoped to establish more contacts with young people.
Therefore, the Prime Minister's Office is shooting a series of short films and videos for Sanchez, and is preparing to show the Prime Minister's daily life on TikTok, and make every effort to create a set of people suitable for young people to win more support.
In addition, the government also plans to let several cabinet members use other applications popular with young people, such as streaming media music software "Sound Field", to explain the future direction of governance and challenges in the simplest language.
The Spanish State Secretariat of Communications has also created a special project called "The Future Generation".
The project is helping government officials, including deputy prime ministers and cabinet ministers, to record relevant short videos.
Thomas, an Internet marketing expert, emphasized that "it is necessary to appear in the media (including social networks) of the audience and use their language, but this is not enough".
Thomas believes that "communication and communication strategies must always complement the needs of the audience".
He said, "If we want to connect with the young public, we need to create a TikTok account and upload content in the appropriate language", because "we must locate the audience's preferences".
Prior to that, French President Makron had hit back at his opponent in the form of short videos on the Tiktok platform and won the favor of a large number of young fans.