On April 9, the research institute Sensor Tower released data that TikTok ranked first in the global mobile application downloads in the first quarter of 2021, with more than 58 million downloads in March.TikTok is an application developed by a Chinese company.It has become a platform with global influence, with more than 100 million active users in the United States each month.At the beginning of 2021, The New York Times reported on TikTok's many impacts on society in the past year, and believed that TikTok "subverted the entertainment industry, reshaped the shopping experience, and led the lifestyle".With the global popularity of TikTok, the Chinese cultural elements carried by short videos have also transcended language barriers and gained more and more attention.Search "China" on TikTok, and the total number of relevant topic videos watched exceeded 13 billion times.Chinese traditional crafts, folk culture, catering culture, customs, national treasure pandas and other short video content have opened a window for global users to know China.Li Ziqi, the most popular online celebrity on YouTube, started publishing his works in TikTok in October 2019.At present, she has more than 2 million fans on TikTok and more than 15 million likes.In addition to Li Ziqi's pastoral food videos, "# hanfu (Hanfu)" is also a microcosm of the popularity of Chinese culture on TikTok, with a total viewing volume of more than 300 million on related topics.These videos cover a variety of topics such as Han Fu Street photography, martial arts style, finger dancing, etc.Do you still remember the video of "little sister tumbler" on Tiktok that once made Xi'an Tang Paradise a fire? On TikTok, this video has been watched more than 3.2 million times and won 400000 likes.There are more than 1500 messages in the comment area, including English, Korean, Vietnamese, Arabic and other languages.Friends around the world admire the charm of China's Tang Dynasty.Shan Bo, director of the Media Development Research Center of Wuhan University, once commented that Chinese traditional culture is entering the center of social life again through the emerging information technology.The popularity of short videos has not only promoted the spread of traditional culture among young people, but also promoted Sino foreign exchanges.
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