Reporter | Ke Xiaobin ByteDance is encountering an unprecedented crisis.
TikTok was successively banned in India and the United States.
As the only product that can stand out from the social matrix of Facebook globally, TikTok, which has been downloaded more than 2 billion times worldwide, is the highest level that China's Internet products can reach at present.
This is the fifth year of ByteDance's global layout.
It has successfully told the story of globalization to the capital market, from exporting graphic information stream "Today's Headlines" to copying Tiktok and getting tickets on the global mobile Internet through short videos.
As an unlisted company, according to public media reports, his valuation has doubled year by year from $22 billion in the past three years to $150 billion today.
However, India and the United States are also TikTok's first and second overseas markets.
According to the data of Sensor Tower, the United States and India account for nearly 40% of its total downloads.
In this environment, the ByteDance that does not want to wait for death also opens the road to self rescue.
When mediation was useless, selling TikTok became one of the effective ways to stop losses.
At the same time, its listing process was also disclosed in detail for the first time.
The latest development is that British Prime Minister Boris Johnson has given the green light to TikTok's parent company ByteDance, allowing it to place TikTok's global headquarters in London.
Ministers expressed support for this and said that this plan would be announced in the next few days.
TikTok said that they were indeed exploring the possibility of setting up TikTok headquarters outside the United States.
"Globalization is an important story that supports the high valuation of ByteDance.
Now it has to come to an end.
The capital market will reassess its globalization story.
Going public now means that the representative stages have reached the top, and there is no new story." An investor told the interface news reporter that when it comes to going public now, its price in the capital market is most likely to be the package price of Tiktok, Toutiao and other domestic blockbuster applications.
This may be the most helpless choice for ByteDance, but it is the best solution at present.
However, it is still unknown where this fierce unicorn will go after the periodic end of the globalization story.
In the past half month of Sword of Damocles, US Secretary of State Pompeo, President Trump and White House Chief of Staff Meadows successively said that the US government was discussing banning TikTok.
Most people have only recently paid attention to this matter, but in fact, ByteDance has long been in conflict with the United States.
According to Caijing, TikTok has been investigated twice by the US government over the past year.
The first time was in February 2019, the US Fair Trade Commission (FTC) fined TikTok 5.7 million US dollars, accusing him of obtaining children's personal information without parents' permission.
The second time was initiated by the Committee on Foreign Investment in the United States (CFIUS) in October of the same year to investigate whether TikTok held a large number of user data that might threaten the national security of the United States.
So far, according to incomplete statistics

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