Tiktok can't learn from Tik Tok's takeout

After Tiktok entered the takeaway market in July this year, its overseas "brother" Tik Tok also began to increase its takeaway market.
01Tik Tok will also do takeout.
During the epidemic, the number of users and length of stay of Tik Tok soared rapidly.
According to the latest data officially released in September this year, the global monthly activity of Tik Tok reached nearly 1 billion, an increase of 45% compared with last year.
Along with the popularity, there are various delicacies on Tik Tok.
Under the topic of # FoodTok, a large number of videos about food production and sharing have been gathered.
As of December, there have been more than 11.5 billion videos.
Among them, the recipe of Roast Goat Cheese and Tomato Spaghetti became popular on Tik Tok, and became the most searched dish on Google in 2021.
The food sector is so popular, it is not surprising that Tik Tok will have the idea of making takeout.
Last Friday, Tik Tok and announced to cooperate with VDC (virtual dining concept), an American company, to launch the takeout service "Tik Tok Kitchen" in the United States, which specializes in the popular food on Tik Tok.
VDC is a company specializing in online celebrity restaurants.
It is specialized in seeking celebrities to cooperate with online celebrity restaurants to create catering brands, so as to increase the flow effect and promote food for cooperative restaurants.
Restaurants can also apply for selling Tik Tok cooperation menus without application fees.
VDC will provide staff training, packaging, materials, recipes, etc., to help businesses quickly start businesses on the right track.
At present, Tik Tok has cooperated with online takeout platform Grubhub to provide consumers with Tik Tok hot food.
The menu will change with the changes in the list of hot food.
Consumers can place orders on Grubhub to taste these food.
According to the co founders of VDC, Tik Tok plans to open 300 takeout stations, and will officially open the takeout service in March 2022.
By the end of next year, the scale will reach 1000.
However, at present, Tik Tok does not have too many plans, but only responds that it will invest the profits of takeout services in the creators of food content on the platform.
It is understood that Tik Tok's monthly live volume in the United States is about 80 million.
During the epidemic, the online takeout platforms Grubhub, Uber, Doordash, etc.
in the United States, as well as the takeout services opened by some chain restaurants, have increased significantly.
With the strong growth in this field, Tik Tok may welcome more competitors.
From the perspective of the delivery service model currently launched by Tik Tok, Tik Tok Kitchen has formed a complete chain from brand operation, production, menu to distribution, and this model is also somewhat different from the aggregation delivery platform selected by Tiktok in China.
2Tik Tok did take out, but Tiktok could not learn from Tiktok in China.
Diaoyin has already started to explore and provide services for take out services.
In July this year, it launched a small program called "Heart Taking" to test the take out services.
However, the project has stopped and the small program has also been taken off the shelves.
At the same time, Tiktok also denied that