[Text/Observer Wang Kaiwen] In this "coldest" Olympic Games in history, social media has become an important channel for athletes from all over the world to share their Olympic experience.In the social media APP camp, Tiktok Overseas TikTok, a member never seen in the previous Olympic Games, appeared.Many foreign media have noticed that this short video app, which was launched in 2017, made its debut at the Olympic Games this year, but it has become the main way for ordinary audiences to get close to athletes and understand the stories behind the Olympic Games.Some social media experts believe that: "This is the generation of TikTok athletes." "TikTok has become an unofficial behind the scenes channel of the Olympic Games", the BBC said in the article title on August 4.However, behind the popularity, TikTok still faces the problem that many social media platforms will encounter - copyright.The IOC has strict copyright regulations, and athletes are not allowed to share Olympic content that includes the venue or back of house areas.In this regard, NBC, which has the exclusive right to broadcast the Olympic Games in the United States, said that the proportion of infringing content found at this stage is very small, but once this happens, it will quickly stop.The BBC reported that in a video, a seemingly ordinary man in sportswear imitated a rap song with his mobile phone.The next second, he suddenly lifted the Olympic gold medal.The person on the screen is Adam Peaty, a British swimmer.He shared his joy on TikTok after winning the men's 100 meter breaststroke championship at the Tokyo Olympic Games, and his comments were instantly boiling.In another short video of Adam Pitty showing the gold medal in TikTok, nine Israeli baseball players stood up and jumped at the same time to test the "compression resistance" of the cardboard bed in the Olympic Village, crushing the cardboard bed.The audience watched with great interest, but it also triggered a public opinion storm - the Japanese people were very dissatisfied with this, and finally the video was deleted at the request of the Israeli Olympic Committee.Regardless of the response, it is normal for athletes of this Olympic Games to share their daily life on TikTok.As one comment wrote: "This year's Olympic athletes look like 'ordinary people'." Israeli athletes trampled down the cardboard bed of the Olympic Village.BBC pointed out that each broadcasting company may have the right to broadcast all sports events, but TikTok provides a completely different viewing experience.The life clips of Olympic athletes from various countries have attracted tens of millions of visitors on this social media platform.The Washington Post said that many of the most popular videos searched for "the Olympics" on TikTok did not come from NBC, which has the right to broadcast the Olympics, but from the athletes themselves.From the training of athletes to the life in the Olympic Village, and even the "silly dormitory routine", they have become the "powder suction" weapon.The athletes shared their life in the Olympic Village on TikTok.Cody Melphy, an American football player, said that he released dozens of videos after arriving at the Olympic Village, attracting tens of thousands of fans
Comment Cancel reply