Requirements for TikTok cross-border MCN enterprises

In 2022, domestic MCN will enter the cold winter.
On the one hand, the recession of the domestic environment has led to the reduction of advertising investment budget of advertisers.
On the other hand, the growth of domestic flow has peaked and entered the stock market.
At the end of the dividend period, it becomes increasingly difficult to obtain traffic.
The opening and settlement of TIKTOKMCN/TSP/TAP Association can be realized by adding our V: CLC2589.
On the other hand, TIKTOK is building a new traffic mine with its live short videos, and has a global download volume and more than 1 billion monthly active users.
According to relevant statistics, TIKTOK users spend nearly an hour on the app every day on average, which shows the strong user stickiness of TIKTOK.
Because of this, after TIKTOK launched e-commerce live broadcast, more and more overseas brands regard it as the perfect soil for building brand's global influence.
MCN realized business realization by incubating and cultivating talents, created influence for the brand, and found its own business opportunities in TIKTOK's brand soil.
The entry requirements for TikTok cross-border MCN enterprises in the mainland of China: 1.
Enterprises with enterprise qualifications have been registered for more than one year (not included in the directory of abnormal business operations), and the business scope of the business license includes the services required by this category.
Enterprises in Hong Kong, China have been registered for more than one year (not included in the directory of abnormal business operations), and the qualification and verification of enterprise entities.
2.
Excellent content creation ability and mature operation team TikTok accounts: TikTok accounts operated in at least three target market countries with 1000 fans, and the single account status is normal (the target market countries in July August include the United Kingdom, Vietnam, Malaysia, Thailand, the Philippines, and Singapore);
Content capability: At least one screenshot of a live broadcast in English with a duration of more than 30 minutes has been completed, and the live broadcast scene and duration record should be displayed.
Operation team configuration: 1.
There is a special TikTok operation team with at least three members.
2.
There are high-quality live broadcast hardware conditions and fixed office space.
3.
Have a stable and effective live broadcast plan (provide a broadcast calendar for the next month).
3.
Cash subsidy for cooperative equity: according to the transaction position of TikTok e-commerce talent account of the institution, the institution will be given a cash subsidy incentive of 15-25% for the transaction of GMV in the current bimonthly (July August).
The account should meet the requirements for bimonthly transaction growth.
Traffic incentive: according to the transaction target of the account, the traffic subsidy shall be provided in proportion, and the account shall meet the transaction target of the corresponding live broadcast.
Southeast Asia (Vietnam Tamiflu New) can get 15-20% cash subsidy according to the account number, which should meet the corresponding diligence requirements and meet the relevant data assessment;
Malaysia and the Philippines added incentive for excellent accounts.
Traffic incentive: according to the transaction target of the account, the traffic subsidy shall be provided in proportion, and the account shall meet the transaction target of the corresponding live broadcast.