With the development of TikTok, the pace of ByteDance's deployment of overseas commercial cash flow at the beginning of this year seems to have accelerated.
As for the strategic goal of TikTok shop for shopping cart internal testing, the cooperation with Shopify since October last year has marked an important step for TikTok towards the strategic goal of cash flow! So how many markets has TikTok shop opened? At present, there are mainly two markets opened: 1 In Indonesia market, TikTok put the first shop internal test market in Southeast Asia's "Indonesia" market for liquidity test.
Why Indonesia? Instead of opening directly in Europe and the United States? When it is not sure how the market will respond and how the cash flow effect will be when the shop is directly opened in Europe and the United States, ByteDance temporarily selects the Indonesian market for cash flow test, and continuously adjusts according to the feedback of the market to open one by one.
2.
In the UK market, in the middle of April this year, TikTok Shop began to test the realization of TikTok Shop in the UK market.
At the beginning, there was a certain limit on the number of people, and only local enterprises were allowed to settle in.
In June, the entry threshold for Chinese enterprises was opened.
3.
In the U.S.
market, as the largest cross-border market with the strongest purchasing power, TikTok Shop has not been opened in a real sense for the time being.
Because the shop conversion test in the Indonesian market and the British market is not ideal, the U.S.
market did not open up rashly, but chose to continue to cooperate with Shopify temporarily.
After reading, remember to like+collect! If you want to become a TK and enter the cross-border e-commerce industry, please contact me!

give likes(0) Reward

Comment list 共有 0 条评论