The year 2022 has come to an end, and it will enter 2023 in a few days.
In the past 2022, Tik Tok has developed very rapidly and has become the entertainment application of TOP 1 in many countries.
1、 Tiktok data: 1.
In January 2022, the number of global monthly active users of tiktok has exceeded 1 billion, and by now, it is conservatively estimated that the number of global monthly active users of tiktok is close to 1.5 billion.
In addition, tiktok has set the goal of daily living at 1 billion, and it is likely to have reached it.
This shows how large the number of tiktok users is! At present, there are only four applications with a daily life of more than 1 billion in the world, namely FB, Whatsapp, Ins and tubing! 2.
The development of tiktok is very fast.
Compared with other applications with a daily life of more than 1 billion, tiktok has only been online for more than 5 years and has grown into a world-class app, with an amazing growth rate! 3.
Tiktok covers more than 150 countries, regions and markets in the world, covering a wide range of areas and affecting users in all corners of the world.
4.
Nearly two thirds of tiktok's users are female, with one fourth under the age of 20 and more than half under the age of 35.
As we all know, young people and women are the key attributes of high consumption groups, while tiktok has both, with huge consumption potential! 5.
The usage duration of tiktok users is also very high.
In the first quarter of 2022, the average monthly usage duration of tiktok users will exceed that of youtube, reaching 23.2 hours.
On average, they will spend nearly one hour on tiktok every day.
Due to the addiction mechanism of short videos, this data is growing rapidly! To sum up, tiktok's short video app is not only growing very fast, but also has become the world's first echelon in size.
What's more, its growth potential and growth space are still very large! 2、 User portraits in major countries and regions of tiktok 1.
The United States once banned tiktok, but this does not affect the fact that "the United States is the largest source country of tiktok users".
Tiktok has more than 120 million monthly active users in the United States.
On average, users open it for 75.6 minutes every day, opening it more than 16 times a day.
Nearly 50% of the users are under 24 years old, and nearly 40% are 25-44 years old! It can be said that the use stickiness of tiktok American users is very high! 2.
The market in Southeast Asia and Southeast Asia is relatively large, while the main countries of tiktok are Indonesia, Thailand, the Philippines and Vietnam.
(1) Thailand: The total number of users in Thailand exceeds 2000W.
The average daily opening time of users exceeds 60 minutes.
The number of times of opening is about 6 times a day.
The proportion of people under 24 years old is more than 50%, and the proportion of people between 25 and 44 years old is 30%! (2) Philippines: The number of users in the Philippines is similar to that in Thailand.
The length of user use and opening times are slightly higher than those in Thailand.
The age distribution of users is also very similar to that in Thailand.
(3) Indonesia: Indonesia

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