Silicon Valley giants are competing for layoffs. Why is TikTok still recruiting?

At the time of the massive layoffs of the technology giants in Silicon Valley, one social media company is still recruiting: TikTok (Tiktok Overseas Edition).
According to several American media reports, TikTok is conducting a three-year recruitment campaign, promising to add about 3000 engineers around the world, including the United States.
The outside world is curious, how does it go upstream? The parent company of TikTok is ByteDance headquartered in Beijing.
TikTok has no official headquarters.
It has offices in Los Angeles, New York, Dublin, London and Singapore.
It has more than 20000 employees, about a quarter of whom work in the United States.
According to a person familiar with the matter, CNN said that TikTok plans to expand the size of its largest engineering center in the United States located in Mountain View, California, and recruit nearly 1000 network engineers to ensure that the data of American users is supervised by the local team in the United States.
The center has more than 1000 engineers.
It is reported that the recruitment team has contacted some employees dismissed by technology companies such as Meta and Twitter.
According to the Wall Street Journal, TikTok plans to add 3000 engineers in three years to improve the functions, algorithms and other infrastructure behind the application.
At the same time, TikTok is also steadily promoting the recruitment of different positions.
First, employees of the commercial team and e-commerce team, and second, contractors of the Dublin Content Audit Center in the United States and Ireland, to monitor inappropriate videos.
In addition, ByteDance also continues to recruit in China, and some new employees will work in TikTok.
On the TikTok recruitment website, there are currently more than 4000 global positions, including games, marketing, brand relations, commercialization, user research, etc.
The optional working locations include New York, Mountain View, San Francisco, Los Angeles, Seattle, Washington, etc.
The recruitment news was also confirmed by TikTok CEO Zhou.
When attending an event in Singapore last week, he said that TikTok has always been cautious about recruitment, and the current pace of recruitment is consistent with the global challenges it faces.
In sharp contrast to the advertising advantages, in recent weeks, Silicon Valley has become chilly and technology giants have been scrambling to cut jobs.
Meta, the parent company of Facebook, plans to cut 11000 employees, Twitter plans to cut 4000, and Amazon estimates to cut 10000.
The current and former heads of these companies admitted that they had "expanded too fast" in the past.
Before this round of layoffs, the US technology industry had just experienced the peak moment brought by the epidemic.
Restricted by epidemic prevention measures, people in various countries have turned their focus to the network.
Last year, the five giants of Silicon Valley (Amazon, Apple, Google, Microsoft and Facebook) had a total revenue of 1.4 trillion dollars.
In September this year, American technology companies expanded their enrollment for 22 consecutive months, with 84000 new employees.
But now, with the emergence of economic pressure and the intensification of recession fears, technology giants are no longer in good shape.
According to the US media, this round of layoffs marks a new turbulent period in Silicon Valley, and the change of recruitment pattern may be a good opportunity for TikTok to seize the city.
The company is trying to consolidate its market position and expand new product categories.
By expanding its workforce, it will be able to invest more deeply in product development.