Author | LuckyTikTok, the fastest growing social media platform in history.
In the past five years, the number of users has increased by 1800%.
The latest news shows that the total number of users will exceed 1.5 billion by the end of 2022.
From clothing to cosmetics, from mother and baby to digital, a number of Chinese brands have taken Tik Tok as a must-have item when going abroad.
Many small and medium-sized brands, owners of independent stations, operators and anchors have found business opportunities in the tide of going to sea.
On the eve of the Black Friday this year, Tik Tok Shop was launched in the United States, and the wind of cross-border e-commerce grew.
But behind the hot track, not everyone was lucky.
"Only a few people have really made a lot of money." "Most of the people who work in the park as UK Tik Tok cross-border e-commerce businesses are working hard;
while we work in the Indonesian market, they are becoming more and more prosperous."? What kind of sellers make millions every month? What are the operation secrets of those full level Tik Tok players? Chopping Pepper TMT (ID: ylwanjia) had an exclusive conversation with three female players who were panning for gold on Tik Tok.
Their stories opened the mysterious veil of entrepreneurship in Tik Tok Shop.
Chinese female anchor sells Arabic clothes.
Why can she be so pleasing? "After I became Tik Tok English anchor, I really felt that I had found the right direction and had a great sense of achievement." Dora was originally a travel photographer who often took guests to shoot overseas, but because of the impact of the epidemic, her career entered a low ebb, and she had to find another way out.
Dora's appearance is in line with European and American aesthetics, with high cheekbones, big eyes and beautiful hair.
In Tik Tok, she quickly found a subdivision track that few Chinese anchors dabbled in - Arab clothing.
Dora Live Screenshot Dora Live Screenshot "The public impression of Arab clothing is simple and monotonous, but in the second half of this year, after I started to take over the live broadcast of this category, I found that many clothes are elegant and fashionable.
Overseas audiences are exclaiming: The Arab clothing designed in China is amazing!" Dora also chose the then popular British market when she started to be the Tik Tok English anchor in 2021, "At the beginning of making Tik Tok in the UK, there was a big gap.
Every time there were even a dozen people watching the live broadcast, the order rate was very low, and the British people did not trust very cheap products at all." There were huge cultural differences between the British market and the domestic market, high logistics costs, and the gap between customer consumption awareness and consumption habits, which led to the difficulty of doing cross-border e-commerce business.
Many Tik Tok cross-border e-commerce players have turned back.
Dora also changes the market in a timely manner.
At present, Dora's e-commerce company has settled in Tik Tok Shop in Southeast Asian countries, and Malaysia is the main position.
"After entering the Southeast Asian market, it began to show the momentum of making money.
At present, I can sell 141 businesses in a single live broadcast at most

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