In depth special report on short video industry: TikTok's road to one billion users

(Report producer: Orient Securities) Chapter I: A brief review of TikTok's development status.
In this paragraph, we want to provide a quantitative description of TikTok's development status.
As a product that provides content consumption value, TikTok's market position is best characterized by the number of users and the length of use, We will review the user and duration development of TikTok in the past two years from a global perspective and a regional perspective.
1.1 Global: TikTok, a social media product that has reached 1 billion MAU as soon as possible, has become the world's leading social media platform.
According to the officially released data, TikTok's monthly active users had exceeded 1 billion by September 21, making it one of the few social media platforms in the world with more than 1 billion users.
According to Sensor Tower, as of 1Q22, TikTok's MAU and Instagram were of similar magnitude, accounting for more than 1/3 and 1/2 of the monthly active users of Facebook and YouTube.
Considering the time dimension, TikTok is the social media platform with the fastest growth in the number of users in recent two years.
According to the Sensor Tower, in the 10 quarters from 1Q20 to 2Q22, TikTok ranked first in the number of APP downloads in the world for 8 quarters, with the second quarter ranking second, namely 2Q20 (online office was popular when the overseas epidemic was most serious, and the number of Zoom downloads ranked first) and 4Q21 (TikTok was taken off the shelves in India, Instagram was launched in India, and ranked first depending on the Indian market).
TikTok was officially launched in May 2017, and the number of active users in September 21 exceeded 1 billion, which took less than four and a half years.
According to Forbes, the time required for other social media platforms with 1 billion users to reach 1 billion users is mostly seven to nine years.
The per capita time increases rapidly, and has surpassed the leading Internet platform in North America in the advantageous market.
Per capita time, according to data According to the data of ai, TikTok's monthly per capita time in the world will reach 19.6 hours/month (19-21 CAGR 60%) by 2021, which is equal to Facebook and second only to YouTube (while according to the data of data.ai, 1Q22 TikTok's monthly per capita use time will reach 23.6 hours/month, which is more than YouTube).
If we observe the advantageous markets of TikTok, such as the United States, in 2021, TikTok's monthly per capita time has reached 25.6 hours/month, which has surpassed the head social media platforms of Facebook and YouTube in North America.
1.2 Regional observation: TikT