Tiktok Phoenix Technology News On July 26, Beijing time, in the eyes of mainstream social media in the United States, they now have a common enemy, which is Tiktok, the overseas version of Tiktok."TikTok is a problem for all social media giants," said Laura Hoy, an equity analyst at Hargreaves Lansdowne, a British financial services company."TikTok is doing the same thing in the same field.That's the problem with social media.People are fickle, and you never know how quickly their attention will change." In August 2020, TikTok released the monthly active user data of the world and the United States in detail for the first time, demonstrating the company's rapid growth.TikTok revealed at that time that in January 2018, about 11 million Americans used its application.But since then, its monthly active users in the United States have increased by nearly 800% to about 100 million.Data shows that TikTok's monthly active users in the United States more than doubled to about 27 million in January 2019.By June 2020, after several months of isolation from the new pandemic, the total number of monthly active users of TikTok in the United States will soar to more than 91 million.In August 2020, Tiktok's monthly active users in the United States exceeded 100 million and its daily users exceeded 50 million.While TikTok's users in the United States and the world are growing along the way, TikTok's growth in the world is also unstoppable.TikTok said that as of January 2018, its global monthly active users were about 55 million.By December 2018, the number had soared to more than 271 million, and by December 2019, it had increased to 507 million.In August 2020, TikTok received more than 2 billion downloads worldwide.In September 2021, Tiktok announced that the global monthly active users will reach 1 billion.When a former friend was asked whether TikTok was a friend or an enemy in October 2019, Evan Spiegel, CEO of Snap, the parent company of Snapchat, chose the former."We must regard them as friends," Spiegel told investors in the third quarter of 2019 financial report teleconference of Snap."They are developer partners.With the help of Snap Kit (developer platform), TikTok has become our advertising partner.I think the most important thing is that the value they provide for their community is very different from the value we provide for our community." Now, however, his view of TikTok may not be so friendly.Snap's dismal second quarter results this week once again demonstrated the slowdown in advertising spending.At the same time, it also shows that TikTok continues to grab market share while impacting more established social media competitors.Of course, Snap and other large technology companies have also been affected by Apple's privacy policy adjustment, including economic uncertainty, supply chain disruption and the Russian Ukrainian war
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