Top the world! Bytes go to sea, and TikTok is king

TikTok is on the only way to start a new overseas journey.
As a heavyweight player sent by Byte, TikTok is constantly showing its charm to the world.
Not long ago, on the ranking list of "Top 10 Downloads of Global Popular Mobile Applications in March 2022" released by relevant institutions, the downloads of TikTok and overseas TikTok far exceeded those of well-known applications such as Facebook and Instagram, and won the first place in the global mobile application (non game) download list with an outstanding score of more than 63 million.
(Source: SensorTower) Under the momentum of rapid growth, a traffic mine emerging from the field of short video has given even bytes in overseas markets more gold digging imagination.
As we all know, retention, innovation and realization are the problems that must be overcome for any mobile product to succeed.
Now, looking at the domestic arena, the bugle call from all players who spent money without setting a ceiling has long gone.
With the decline of population growth and the increase of Internet penetration, the era traffic dividend that was once advocated by countless people is gradually reaching its peak, and the cost of acquiring new users is rising.
(Source: QuestMobile) Data shows that as early as 2019, the Internet finally became a monopoly.
At that time, in addition to the short video industry standing above the wind, the increment of users' use time in other subdivided industries such as comprehensive e-commerce, search and download was negligible.
There will always be new troublemakers on the battlefield of the Internet.
The once glorious "BAT era" will also come to an end.
So will the future end in front of short videos? When talking about the future, Zhang Yiming, the founder of Byte, emphasized the importance of outbound layout many times.
He said: "China's Internet population only accounts for one fifth of the global Internet population.
If we do not allocate resources globally and pursue products with scale effect, one fifth cannot compete with four fifths, so outbound is inevitable." We can't wait until we are really at the end of our tether before finally waking up from the beautiful imagination of the market.
Go to sea, must go to sea! In fact, with a firm determination to break out of the overseas market, not only ambitious bytes, but also competitors in the field of short video.
Fasthand has also been making continuous efforts in Brazil, Southeast Asia and other places in recent years, and wants to seize the pit ahead of time to take a lead.
Not to mention, under the wave of cross-border e-commerce, Alibaba, JD and other e-commerce giants continue to increase their exposure to overseas markets.
It is easy to follow the tide and go to sea in groups, but it is not easy to make achievements because of the fierce competition in the domestic market, more foreign competitors and more rules.
For example, in the field of social media, the global market has long been out of the traffic highlands of celebrity products such as Instagram and Facebook;
As an online shopping platform, many players, such as Amazon and Wish, have advantages in different market segments around the world.
However, these difficulties seem to have been solved in the face of short videos with lethal charm like poison.
The increasing download volume of overseas version of Tiaoyin proves that Internet surfers are not divided into different countries