To win the gold king in April again, TikTok has made great progress in Europe and the United States, but still has the biggest hidden trouble

TikTok locked in one of the most popular apps in the western app market, and won another gold medal in April.
In April 2022, TikTok and overseas TikTok attracted more than 296 million dollars in the global App Store and Google Play, 1.9 times the same period last year, and won the first place in the global mobile application (non game) revenue list.
Among them, about 48.1% of the income comes from the Chinese version;
The US market ranked second, contributing 19.4% of revenue;
Saudi Arabia ranked third in the market, accounting for 4.3%.
In April, TikTok's downloads in Google Play Store exceeded 1 billion.
TikTok has always been among the top three free apps in the Apple App Store and Google Play Store.
In 2021, TikTok has made great progress in the commercialization of live video delivery and e-commerce, and its advertising revenue has also reached nearly $4 billion.
It plans to triple that to at least $12 billion in 2022.
This is a very amazing growth rate.
However, TikTok still lags far behind its western competitors in terms of income scale.
In addition to Twitter's advertising revenue of $4.499 billion in 2021, which is only a little higher than TikTok's, YouTube's advertising revenue in 2021 will be $29 billion, Meta (formerly Facebook Facebook)'s advertising revenue in 2021 will be $115 billion, and Google's advertising revenue last year will be $209.4 billion.
Such a revenue scale is beyond the current TikTok.
However, TikTok's user stickiness and growth speed still make its western competitors regard TikTok as the biggest competitor and launch their own short video applications to occupy TikTok's living space.
For example, YouTube launched Shorts, Snapchat launched Sportlight, and Instagram launched Reels.
However, the behavior of competitors will only hinder and delay the development of TikTok, which is not enough to cause a fatal threat.
The biggest hidden danger of TikTok is its Chinese origin.
As a social media application originating in China, TikTok is warmly welcomed by young users, mainly western teenagers, but it cannot be completely consistent with other western social media in terms of content control and guidance of social opinion.
Although TikTok's operation focuses on entertainment and business, and the operation team also tries to localize as much as possible, in the atmosphere of anti China, that is, correct western media publicity, and in the context of further deepening the strategic competition between China and the United States, the future development prospects of TikTok are uncertain.
The United States will not allow such an alien to exist for a long time in its own media system that it cannot completely control.
The threat and suppression of TikTok by the US government during the Trump period are still vivid in our mind.
In the future, TikTok will still face the dilemma of bloodline and market.
TikTok's huge achievements in the western social media market