Really, TikTok is driving the European and American music world crazy

Author | Chen Wenqi, Lil Nas X, born in 1999, a poor boy who dropped out of college to work in restaurants and amusement parks after one year of college, signed Columbia Records in 2019 with his "Old Town Road", which dominated Billboard, and enjoyed Grammy.
Within a few months, he quickly became a hot new music star.
Tai Verdes, who failed to audition for variety shows for many times, sold mobile phones in Verizon and lived on a sofa in a friend's home.
In August 2020, he released the hit single "Stuck in the Middle", which quickly made it onto the Spotify league table.
Since then, the record labels have been signed continuously.
Without TikTok, there would be no overnight fame.
A generation of social media, a generation of stars.
Just like Justin Bieber was dug up on YouTube when he was a young lady, when he was still a stripper, he was an Instagram star.
Now, TikTok, a social media of Generation Z, is using its huge traffic pool and powerful algorithms to create a group of new stars.
According to the 2021 TikTok Annual Music Report, in 2021, there will be more than 1 billion TikTok videos of about 430 songs, a threefold increase over 2020.
Among them, Australian rapper Masked Wolf's "Astronaut In The Ocean" is the most popular one, with a cumulative playback of nearly 20 billion, which is amazing.
What's more important about the 2021 TikTok Annual Music Report is that TikTok traffic is not a bubble, but directly related to streaming media playback, mainstream music lists, invitations from record companies, offline performances, etc.
Every link of the music industry is affected by TikTok, because the audience is here, and the money is here.
At the same time, on the other side of the coin, recently, many famous singers, including Halsey, Florence Welch, the lead singer of Florence and the Machine, have been shooting at TikTok on social media, complaining that record companies and brokerage companies are now "only looking at TikTok".
They not only have arranged TikTok content quantity indicators for them, but also can't help singing at their own time.
Instead, they have been kidnapped by platform hotspots and trends.
"Everything is marketing, and I just want to release a new song.
I really deserve better.
I'm tired." Halsey scolded TikTok in a TikTok video.
The singer, who has worked for 8 years and sold 160 million albums, was forced to be influenced by TikTok.
TikTok is deeply influencing the music world.
From creators, streaming media, record companies to listeners, it has become not only commercial, but also aesthetic and taste.
The scene of Lil Nas X in the 62nd GRAMMY: Billboard;
Axelle/Bauer Griffin/FilmMagic